First Name *

Last Name *

Phone *

Email *

Team Size

Organization *

Website *

Annual Revenue Range

Industry *

1. New people regularly discover my business through referrals, recommendations, or word of mouth. *

Always

Usually

Sometimes

Rarely

Never

2. We have a consistent way to stay in touch with people who are not ready to buy yet. *

Always

Usually

Sometimes

Rarely

Never

3. We know what makes customers choose us over other options. *

Always

Usually

Sometimes

Rarely

Never

4. We intentionally build relationships even when there is no immediate opportunity to make a sale. *

Always

Usually

Sometimes

Rarely

Never

5. Our customers feel genuinely valued, not just served. *

Always

Usually

Sometimes

Rarely

Never

6. We continue building relationships after someone becomes a customer. *

Always

Usually

Sometimes

Rarely

Never

7. We regularly ask customers for feedback and use it to improve. *

Always

Usually

Sometimes

Rarely

Never

8. We look for small ways to surprise, delight, or exceed expectations. *

Always

Usually

Sometimes

Rarely

Never

9. Following up does not depend on me remembering to do it. *

Always

Usually

Sometimes

Rarely

Never

10. We know when a customer has not heard from us in a while. *

Always

Usually

Sometimes

Rarely

Never

11. Our systems help us spend more time building relationships instead of doing repetitive tasks. *

Always

Usually

Sometimes

Rarely

Never

12. We stay in touch even when we are not actively trying to sell something. *

Always

Usually

Sometimes

Rarely

Never

13. Happy customers regularly refer other people to our business. *

Always

Usually

Sometimes

Rarely

Never

14. We consistently ask for reviews, referrals, or testimonials. *

Always

Usually

Sometimes

Rarely

Never

15. I know which relationships have the greatest potential to help our business grow. *

Always

Usually

Sometimes

Rarely

Never

16. I believe our future growth will come as much from strengthening existing relationships as it will from finding new customers. *

Always

Usually

Sometimes

Rarely

Never

Score