Know Your Buyer Personal

This quick 7-question quiz helps business owners and sales managers assess how well they understand their ideal customer , so they can attract better leads and close more deals.

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Q1. How clearly can you describe your ideal customer’s biggest problems or pain points? *

a) Very clearly, we even use their words in our messaging

b) Somewhat, we have a general idea

c) Not really, we mostly guess or assume

Q2. Do you know the top three goals or desires your ideal customer is trying to achieve? *

a) Absolutely, it’s central to our sales and marketing strategy

b) We have some idea, but it's not always consistent

c) We haven’t clearly defined this yet

Q3. Can you name specific places online where your ideal customer spends time (forums, groups, podcasts, etc.)? *

a) Yes, and we actively target them there

b) We have a rough idea but don’t use it strategically

c) No, we haven’t researched this

Q4. Do you use the same language your ideal customer uses to describe their pain, desires, and challenges? *

a) Yes, our content mirrors how they talk

b) Sometimes, we could improve here

c) No, we use more generic industry terms

Q5. How confident are you in knowing what triggers your ideal customer to take action (ex: book, buy, or call)? *

a) Very confident, we tailor content around it

b) Somewhat confident, we’re still refining

c) Not confident, we just hope for the best

Q6. Are your ads, emails, and offers tailored to different buyer personas or just one general audience? *

a) Yes, we segment by personas and adjust accordingly

b) We mostly market to one persona

c) We don’t segment or personalize much (if at all)

Q7 When a lead doesn’t convert, do you know why (timing, objection, fit, etc.)? *

a) Usually we track and learn from every interaction

b) Sometimes, but we don’t have a system

c) Not really, we lose leads without knowing why

Awesome! 🚀

Your quiz results and our recommendations are on the next page.