Origin: From vantage point, a position that gives you a clearer view and an advantage. It naturally connects perspective with possibility.

Why it fits: The glasses don’t change the world in front of you. They change where you stand relative to it, giving the wearer a more useful view of the world around them. Your vantage point is uniquely yours.

Essence: A better view. A new advantage.

Origin: Inspired by spectrum, the range of visible light, with a natural connection to spectacles and optical science.

Why it fits: Innovega works through light, optics, and digital imagery. For the wearer, Spectra suggests accessing more of the visual information and experiences already present in the world around them.

Essence: Access more of the spectrum of life.

Origin: The lynx has long symbolized exceptionally keen sight. Even the Lynx constellation was named for stars said to require “the eyes of a lynx” to see.

Why it fits: Short, powerful, and unmistakably connected to vision. Lynx is also a constellation, creating a natural celestial connection to Vega, one of the brightest stars in the night sky, and linking sharp perception with exploration of what lies beyond ordinary sight.

Essence: See what others miss.

Origin: Latin for “the sails,” and the name of a constellation once belonging to the great celestial ship Argo Navis. It evokes navigation, exploration, and forward movement.

Why it fits: Sails and stars are both instruments of going where you choose, under your own power. You set the course; the glasses help you read the horizon.

Essence: Set your sights forward.

Origin: Vision speaks directly to both sight and the ability to imagine what comes next. Quest suggests a journey of discovery, progress, and possibility.

Why it fits: Innovega is helping people explore new ways to use the vision they have while pushing vision technology itself forward. “VQ” also gives the product a short, recognizable identity of its own.

Essence: A new journey in vision.