LOGO DESIGN BRIEF

This brief is designed to provide enough information so that we can assess the proposed assignment realistically. The information you share here will greatly aid in the design process so that your custom logo will effectively communicate your purpose and preferences.

Full Name

Phone *

Email *

Company Name (if applicable)

City

Business Website

I agree to terms & conditions provided by the company. By providing my phone number, I agree to receive text messages from the business.

DEMOGRAPHIC:

Target audience:

What are your main products and/or services?

What will the logo be used for?

Who are your business competitors?

Name a few businesses you admire in your industry:

What makes your business unique from your competitors?

Provide 4-5 words that embody the type of message you would like to communicate in your design

What should your logo represent? What feelings should it invoke?

What type of logo would you like: Illustrative, Iconic, or a Logotype?

Do you have colors in mind for your logo?

Are there any nuances of spelling that should be taken into account with the business name wording?

Example: all capital letters, or periods included after each letter of an abbreviation.

Do you have any preferences regarding typeface (style of font)?

Are there examples of logos that you like or dislike?

All work is custom work. I will not copy the designs ofanother business or artist. However, to know your preferences or the elements you dislike helps me in the process ofcreating a design you can call your own.

Are there additional details you would like for me to consider in the design process?

CONCLUSION:

Would you be interested in participating in future surveys or focus groups to provide further insights?

Yes

Is there anything else you would like to share about your preferences or experiences?