UNCAPPED Diagnostic Survey
Full Name
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Phone
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Email
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What industry is your business in?
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Who is your primary target market, niche, or ideal client?
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What is your current average monthly revenue? Based on the last 3–6 months — be honest with yourself, not aspirational.
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Under $5k/month
$5k - $10k/month
$10k - $25k/month
$25k - $50k/month
$50k+/month
Choose the one that feels most true, even if it’s uncomfortable.
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Consistent — I can predict my income within a reasonable range
Trending up — the trajectory is clear, even if each month varies
Feast-or-famine — strong months followed by dips I can’t fully explain
Declining or stalled — I’ve hit a wall and haven’t broken through it
Rebuilding from scratch
Which of these patterns show up in your business — repeatedly? Select everything that has been true more than once. Don’t rationalize it away.
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I keep hitting the same income ceiling no matter what strategy I try
I underprice — or freeze when it’s time to quote a premium number
I over-deliver to compensate for what I didn’t charge
My capability is visible to others, but my cash flow doesn’t reflect it
I contract or go quiet right after a win or a moment of visibility
I feel resistance — avoidance, procrastination, or a vague dread — around being fully seen
I make good decisions in private but hedge or shrink in high-stakes moments
How much of your current plateau do you believe is an internal problem — not a strategy problem? Be precise. Most people underestimate this.
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Very little — I just need better tactics or more time
Some — I suspect internal patterns play a role, but I haven’t gone deep
A lot — I can see how my beliefs and identity are capping my results
Almost entirely — I know this is an identity issue disguised as a business problem
What is your honest relationship with charging what you’re actually worth? Not what you tell clients — what’s true when you’re writing the proposal.
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Solid — I price at premium, I hold it, and I close without discounting
Aspirational — I know I should charge more, but I hesitate before the ask
Inconsistent — I charge premium to some clients and discount for others
Misaligned — my price list does not reflect the real value I’m delivering
When a high-stakes business decision lands in front of you, what actually happens? Think about the last two or three major decisions you faced.
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I decide clearly and move — I trust myself and I don’t revisit it
I get there, but I spend more time in my head than I should
I delay, gather more opinions, or wait for certainty that never fully arrives
I feel pulled in two directions — one part of me knows, the other part stalls
When your next level is right in front of you — a bigger client, a higher rate, a more visible stage — what happens in your body? This is a physiological question, not a philosophical one. Notice what’s true.
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I feel grounded and ready — expansion feels natural
I feel pressure and activation, but I can move through it
Something in me pulls back — I hesitate, delay, or find a reason it’s not the right time
I feel overwhelmed, flooded, or like I need to retreat before I can act
What can no longer be ignored? Don’t answer this from your head. Write the thing you’ve been circling. What is the cost — in money, time, energy, or self-respect — of staying exactly where you are for another 12 months? What has to change, and why now?
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IMPORTANT NEXT STEP:
After clicking Submit, please wait to be automatically redirected to the next page, where you’ll have the opportunity to
schedule a Private 1:1 Business Advisory Audit with Dawn Churchill
and explore our
UNCAPPED Kingdom Business Training Resources
designed to help you break through revenue ceilings and accelerate your business growth.