Where’s the Money Hiding

in Your Business?

Let’s be real. You’ve built something solid. But revenue still feels like a rollercoaster and your systems… more duct-tape than design. The usual advice? Build another funnel. Spin up a new offer. Throw more traffic at it. Hustle harder. The truth? Those “fixes” just multiply the mess. This quiz shows you where the real bottleneck is—the one holding back profit, consistency, and scale.

Q1 - Audience: When it comes to your audience, which one feels most like you?

Who? What audience? I’m basically whispering into the void.

People see me, but they’re not really my people (lots of crickets, few buyers).

I’m attracting some interest, but engagement is meh and inconsistent.

My audience is growing and engaged—but not at the level I know it could be.

I’ve got a strong, dialed-in audience that’s expanding and full of qualified buyers.

Q2 – Lead Gen: How would you describe your lead generation right now?

A trickle comes in, but not enough to count on.

Leads show up in bursts, then disappear again.

I’ve got steady leads, but nowhere near the volume I need to hit my goals.

Consistent, predictable lead flow that feels like clockwork.

Q3 – Nurture: What happens after someone enters your world?

Honestly… nothing. They join, and then I ghost them.

I send stuff sometimes, but it’s random and unplanned.

People hear from me, but they don’t really engage.

I nurture consistently, but it’s not converting the way it should.

I have a system that steadily warms leads into ready-to-buy clients.

Q4 – Conversion: How do you feel about turning leads into paying clients?

It almost never happens. (Feels like pulling teeth.)

I close some, but it’s unpredictable.

I convert okay, but nowhere near my potential.

I convert well, but it doesn’t scale beyond me.

I have a reliable, repeatable sales process that consistently closes.

Q5 – Delivery: What’s your delivery and client experience like?

Messy—clients get results, but it’s stressful every time.

They’re happy, but behind the scenes is chaos.

Solid results, but not systemized—lots of manual effort.

Delivery is good, but scaling it feels like a nightmare.

Clients get results and the backend runs smooth, scalable, and stress-free.

Q6 – Retention: What happens after clients buy?

They usually don’t stick around.

A few return, but most disappear.

Some come back, but it feels random.

Retention is decent, but I know it could be better.

I’ve built sticky offers and experiences—clients stay longer and buy more.

Q7 – Alignment: How well does your business reflect who you are now?

Honestly, it feels outdated and heavy.

Some parts feel right, but big chunks don’t fit anymore.

It 'works,' but it drains me.

Mostly aligned, but I know something’s still off.

My business fully reflects my evolution and supports my vision going forward.

Almost done!

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