Power Marketing Agency 77 Second MARKETING AUDIT

QUESTION 1 - Innovations

How many specific and easily identifiable INNOVATIONS do you have in your company that separate you from competitors in the marketplace? (It is not enough to be better than your competition if you can’t define or name the actual innovation that makes you better. Pepsi and Coke are the same. Most plumbers and attorneys are all the same).

1-Innovations *

I don’t have any actual innovations. I trust that the marketplace will use me because I am better than the competition.

I have at least one clear and identifiable innovation that sets me apart from my competition.

I have multiple innovations for my products and services that are clearly defined and identified, that each tap into major hot buttons for my target demographic, and that actually make me the obvious and superior choice to do business with in my marketplace.

QUESTION 2 - Platitudes

Do you use platitudes in your messaging, advertising, and sales processes in order to promote your business?

2-Platitudes *

I have no idea what a platitude is.

I don’t think I use platitudes.

No, I have reviewed and removed all platitudes from our sales process, phone scripts, marketing, advertising, and company messaging. I would rather have my fingernails removed with pliers than see platitudes used in my business.

Question 3 - Strategic Business Development Consulting

Have you ever had an actual strategic business development consultation with a trained Business Development Advisor?

3-Strategic Marketing *

No, I do everything myself (or I use AI to help me).

I have had at least one Strategic Business Development Consultation with a professional before.

It’s not necessary because I know what I am doing—meaning I do all of the creation of my own marketing, our own company branding, I optimize our messaging, and I have created the top-level strategies for our company to ensure we are maximizing every opportunity in our marketplace.

Yes, I have Strategic Business Development Consultations annually with a professional.

QUESTION 4 - Use of Video

How extensive is the use of video in your company?

4-Use of Video *

We don’t use video at all right now.

We use some video for marketing on social media, on YouTube, and on our website.

We make extensive use of video in everything from our sales process, to marketing and advertising, custom built social media videos with automated funnels, corporate training videos, customer experience videos, and testimonials from our clients.

QUESTION 5 - Sales System

Do you have a strategically designed systematized sales process?

5-Sales System *

No, I just hire good salespeople and trust them.

Yes, I have good sales training and I ensure my sales people are top notch.

Yes, I have a strategically designed sales process that is completely systematized so that the sales process is optimized and my sales people/process is sustainable, and expandable, since it is scripted and includes all the necessary marketing material and professionally branded sales collateral to ensure my best salespeople become superstars and mediocre salespeople become excellent!

QUESTION 6 - Messaging

Who created the messaging for your company, your products, and your services?

6-Messaging *

I created all of the messaging myself (or I use AI to do it).

My management team and I created our messaging and have updated it over the years.

I hired a strategic marketing consultant to maximize and optimize my messaging and to ensure that no platitudes were being used and that it is heavily focused on our company’s innovations and the major hot buttons in my industry.

QUESTION 7 - Branding

How would you rate your company’s branding?

7-Branding *

I do my own branding and people like it.

We have a great logo, slogan, and brand, but we are still not number one in our marketplace.

Our branding was created in cooperation and conjunction with professional branding strategists and we are immediately recognized as the dominant leader in our industry and marketplace.

QUESTION 8 - Automation

How effectively are you using online sales and marketing automation tools?

8-Automation *

I don’t know what you mean by that.

I use automatic email responders.

I have opt-ins with advanced drip sequences.

I use funnels, automated online reputation management, automated calendar bookings, SMS messaging, surveys, integrated social media keyword automation, drip sequences, multiple opt-ins, live chat automation, one click upsells and downsells, and more.

FINAL STEP

You finished the Marketing Audit! To get your instant results so you can see how much leverage/opportunity is available to build your business, simply enter your contact information below:

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