Lets Get Started!

How to Complete the Survey

The Survey should take no longer than 15 minutes if you know your business, if not it may take a little longer.

If you are unsure of any of the answers simply leave them blank as we can work with you get that data

We don't ask for any confidential information about your business at this stage as the questions are designed to get an understanding how you currently run your business and to allow us to highlight areas we can support.

Once completed we will report back and book a FREE 30 minute call to discuss your results and potential solutions.

SECTION 1: BUSINESS PERFORMANCE & KPIs

Do you have clear monthly revenue targets? (Yes/No)

Yes
No
No elements found. Consider changing the search query.
List is empty.

How often do you review financial performance (e.g. weekly, monthly, ad-hoc)?

Daily
Weekly
Monthly
Quarterly
Adhoc
No elements found. Consider changing the search query.
List is empty.

Do you track cost per acquisition (CPA) and lifetime member value (LTV)? (Yes/No)

Yes
No
No elements found. Consider changing the search query.
List is empty.

Do you track your sales KPI's such as Lead to sale, conversion rates, call to appointment, tour to sale, POS referrals?

Yes
No
No elements found. Consider changing the search query.
List is empty.

SECTION 1: BUSINESS PERFORMANCE & KPIs (Cont)

Do you track year vs year performance?

Yes
No
No elements found. Consider changing the search query.
List is empty.

Do you have a budget in place for operational expenses and revenue projections?

Yes
No
No elements found. Consider changing the search query.
List is empty.

SECTION 2: LEAD GENERATION & MARKETING

What marketing channels are you using? (Select all that apply)

Paid Ads (Facebook/Instagram/Google)
Organic Social Media
Referral Programs
Local Outreach (flyers, events, collaborations)
Ex-member campaigns
Corporate/local business connections
Printed ads/press
No elements found. Consider changing the search query.
List is empty.

Do you have an automated follow-up system for leads? (Yes/No)

Yes
No
No elements found. Consider changing the search query.
List is empty.

Do you follow up with leads who don’t join after their first visit?

Always
Sometimes
Never
No elements found. Consider changing the search query.
List is empty.

Do you track lead source?

Yes
No
No elements found. Consider changing the search query.
List is empty.

Do you have a monthly marketing plan?

Yes
No
No elements found. Consider changing the search query.
List is empty.

What Marketing channels do you currently use?

Meta adverts
Organic Social Media
Google ads
Online Directories
Outreach
Flyer Door drops
Free e-books
Webinars or podcast
Corporate campaigns
Referrals
Radio
Banners
E-mail campaigns for ex-members and prospects
Tiktok Videos
Linkedin Marketing
No elements found. Consider changing the search query.
List is empty.

Does your website have a clear call-to-action for enquiries or free trials?

Yes
No
No elements found. Consider changing the search query.
List is empty.

Do you regularly analyze competitors in your area to identify opportunities for differentiation?

Yes
No
No elements found. Consider changing the search query.
List is empty.

Have you conducted a SWOT analysis (Strengths, Weaknesses, Opportunities, Threats) for your gym in the past year?

Yes
No
No elements found. Consider changing the search query.
List is empty.

How frequently do you post on social media channels? (Daily, A few times per week, Weekly, Less often)

Daily
Few times per week
Weekly
Less often
No elements found. Consider changing the search query.
List is empty.

Do you regularly review competitor marketing in your local area?

yes
No
No elements found. Consider changing the search query.
List is empty.

SECTION 3: SALES & CLIENT JOURNEY

Do you have a structured sales process and SOPs? (Yes/No)

Yes
No
Not Sure
No elements found. Consider changing the search query.
List is empty.

Do you have an automated client journey process for sales and members?

Yes
No
No elements found. Consider changing the search query.
List is empty.

Do you have sales training for your team? (Yes/No)

Yes
No
No elements found. Consider changing the search query.
List is empty.

How often do you track lead-to-sale conversion rates?

Daily
Weekly
Monthly
Quarterly
Never
No elements found. Consider changing the search query.
List is empty.

SECTION 4: MEMBER EXPERIENCE & RETENTION

Do you have a structured onboarding journey for new members? (Yes/No)

Yes
NO
No elements found. Consider changing the search query.
List is empty.

Are members regularly introduced to classes, PTs, and additional services? (Yes/No)

Yes
No
No elements found. Consider changing the search query.
List is empty.

Do you monitor member engagement & attendance trends?

YEs
NO
No elements found. Consider changing the search query.
List is empty.

Do you have a win-back strategy for inactive members?

Yes
No
No elements found. Consider changing the search query.
List is empty.

SECTION 5: OPERATIONS & SYSTEMS

Do you have automated email/SMS communication with members? (Yes/No)

Yes
No
No elements found. Consider changing the search query.
List is empty.

Do you have an active referral program? (Yes/No)

Yes
No
No elements found. Consider changing the search query.
List is empty.

Do you have Daily/weekly/monthly operational facility checks?

Yes
No
No elements found. Consider changing the search query.
List is empty.

Do you track non-users and proactively contact them? (Yes/No)

Yes
No
No elements found. Consider changing the search query.
List is empty.

Do you have a staff training schedule?

Yes
No
No elements found. Consider changing the search query.
List is empty.

Are your booking and check-in systems fully automated and integrated with your CRM or member management system?

Yes
No
No elements found. Consider changing the search query.
List is empty.

Do you mystery shop or review front-of-house service regularly? (Yes/No)

Yes
No
No elements found. Consider changing the search query.
List is empty.

Do you have a process for regularly inspecting and maintaining gym equipment?

Yes
No
No elements found. Consider changing the search query.
List is empty.

SECTION 6: CLASSES & GROUP TRAINING

If you track class performance, which of these do you track?

Class Numbers
Cost per participant
Total participation levels
Optimal class times
Popular styles of classes
No elements found. Consider changing the search query.
List is empty.

How often do you review and refresh the class timetable?

Montly
Quarterly
6 Monthly
Annually
Only when required by circumstance
No elements found. Consider changing the search query.
List is empty.

Are your instructors in house or freelance?

In house
Freelance
Mix
No elements found. Consider changing the search query.
List is empty.

SECTION 7: PERSONAL TRAINING & COACHING

Do you offer small group training (SGT) or semi-private PT?

Yes
No
No elements found. Consider changing the search query.
List is empty.

Do you have PT sales and performance targets?

Yes
No
No elements found. Consider changing the search query.
List is empty.

Is your Personal training model one or more of the following?

Freelalnce with rent payments
Freelance with hours for rent
Freelance with revenue split
Employed PT's with revenue split
Employed no commission
Something else
No elements found. Consider changing the search query.
List is empty.

SECTION 8: SECONDARY REVENUE & UPSELLS

Do you promote upsells and packages within the client journey?

Yes
No
No elements found. Consider changing the search query.
List is empty.

Are your PTs and front-of-house staff trained to sell secondary products?

Yes
No
No elements found. Consider changing the search query.
List is empty.

What range of products do you sell?

Branded Clothing
Drinks
Food
Protein
Bar/Resturant
Swimming items
Sportswear/items
Other
No elements found. Consider changing the search query.
List is empty.

NEXT STEPS: GET YOUR GYM GROWTH SCORE

✅ Submit your answers & we’ll review your results.
✅ We’ll identify key areas for growth & provide 3 actionable steps to improve performance.
✅ Book a free strategy call to go through your results in detail.

📞 Book a Call: Book Now