The eCommerce Circle is Australia’s leading coaching community for family-founded Shopify brands.

We work with founders at every stage — from people just getting started, through to brands doing $100k–$500k+ per month — helping them build profitable, sustainable eCommerce businesses using proven systems, clear strategy, and hands-on execution.

This isn’t a content library you disappear into.

It’s a coached ecosystem:

• Live calls

• Active community support from our 350+ members

• Real diagnostics and frameworks

• Specialists who actually do the work

Everything inside the Circle is designed to help founders move from guessing to executing with confidence.

Why We’re Building a Coach Network →

Great communities aren’t built on generic advice.

They’re built on experienced operators who understand what it’s really like to:

• Manage cashflow pressure

• Scale ads without breaking margins

• Fix conversion issues inside Shopify

• Grow a brand without burning out

As the Circle has grown, so has the need for specialist coaches who can go deep in their area — teach it, support it, and help founders apply it properly.

This coach network exists to:

• Give members access to genuine experts

• Create a clear pathway from coaching → implementation

• Reward coaches who contribute meaningfully to the community

What Coaching Inside the Circle Looks Like →

Being a coach inside the eCommerce Circle is practical, human, and grounded in real work.

Run Coaching Calls

You’ll run a weekly or fortnightly live call in your area of expertise.

These aren’t lectures.
They’re working sessions - reviews, strategy, problem-solving, and direction.

You’ll help members:

• Understand what to focus on next

• Fix what’s not working

• Apply proven frameworks to their own busines

Support Inside the Community

Between calls, coaches support members inside our private community.

That might look like:

• Answering questions

• Reviewing accounts or ideas

• Giving clarity when founders feel stuck

• Helping people move forward faster

You’re not expected to be “always on” - contribution is structured and respected.

Offer Done-For-You Services (Optional)

If you offer services like ads management, CRO, email, or creative, you can also work with Circle members directly.

These are paid engagements, separate from coaching.

Clients come from inside the ecosystem — educated, aligned, and already invested in doing things properly.

Coaching Areas We’re Actively Recruiting For →

We’re looking for specialists across the eCommerce growth stack, including:

• Meta Ads (Facebook & Instagram)

• Google Ads (Search, Shopping, Performance Max)

• Conversion Rate Optimisation (CRO)

• Email Marketing (especially Klaviyo)

• Brand Strategy & Brand Communications

• Shopify & eCommerce Foundations

• eCommerce Operations & Systems

• Digital Strategy & Growth Planning

• Creative Strategy (ads, hooks, messaging)

• Social Media Content & Strategy (facebook, instagram, tiktok...)

• Video & Content (UGC, ads, product video)

• Amazon & other marketplaces

• Product Sourcing & Manufacturing

• Logistics, Warehousing, 3PL

• Anything else you can bring to the table...

Important:

All coaches must have hands-on eCommerce and Shopify experience.

We’re not looking for general marketers — we’re looking for people who understand how eCommerce businesses actually work.

Who This Is For →

This role is a great fit if you:

• Have 2+ years experience running real client accounts

• Have worked deeply with eCommerce and Shopify brands

• Can work across different growth stages - from $1k/month to $500k+ in ad spend

• Have coached clients before, or want to step into coaching

• Enjoy explaining complex ideas in simple, practical ways

• Value community, contribution, and long-term relationships

You don’t need to be a “guru”.
You do need to know your craft and care about helping founders win.

This Probably Isn’t a Fit If:

• You’ve never worked inside real eCommerce businesses

• You’re purely theoretical

• You’re uncomfortable teaching or supporting others

• You’re only looking for quick leads without contribution

How You’re Compensated →

We believe contribution should be fairly rewarded.

Coaching Call Payments

Coaches are paid per call they run.
For example, a weekly call might be compensated at $150 per session to $500 a session, based on experience.

This creates predictable, consistent income for your time and expertise.

Consulting & Services

All client work is paid separately.

We provide:

• Scope

• Pricing

• Clients

You provide:

• Capacity

• Team

• Expertise

The Circle creates the environment and relationships - you deliver the service.

Activity, Referrals & Commissions

We also reward coaches who actively contribute to the community.

You can earn additional income through:

• Referral commissions

• Service sales

• Community growth contributions

This isn’t a hard-sell affiliate model - it’s about alignment and shared success.

Why Coaches Choose the eCommerce Circle →

Coaches join the Circle because it’s different.

• The founders are serious and invested

• The culture is supportive, not ego-driven

• The systems are proven and practical

• You build authority while doing meaningful work

• You grow your own business alongside the community

It’s a place where expertise is respected, contribution is valued, and relationships matter.

Our Application Process →

We keep the coach network intentionally curated.

The process looks like:

1. Submit a short application (almost there!)

2. We review your experience and fit

3. Intro conversation

4. Onboarding and next steps

Every application is reviewed personally by Paul Warren.

Ready to Coach Inside the eCommerce Circle? →

If you’re an experienced eCommerce specialist who wants to coach, contribute, and grow inside a strong community, we’d love to hear from you.

Apply to Become an eCommerce Circle Coach

Before we wrap up, is there anything else you’d like us to know before you submit your application? You can share your experience, a short bio, your goals for becoming a coach, or why you think you'd be a good fit for our community.

You’re just one click away from locking in your coach application.

Make sure you hit the green Submit button below to confirm your submission. Our team will then review your application and get back to you asap.

Thanks for taking the time to apply to join our amazing community - we hope to add you to our team soon :)