Estimate the total number of contacts or leads stored in your CRM — not just active ones.

Is your contact data clean, tagged, updated — or a bit of a mess?

From first inquiry to first call/text/email. Select the average timeframe for initial outreach.

Think about the average number of contact attempts per lead across sales or marketing.

Includes email drips, SMS reminders, or CRM-triggered automations. Manual follow-up doesn’t count.

Enter your average % of leads that turn into paying customers. Leave blank if unsure.

£

Use your best estimate. If you sell multiple services, pick the most common average value

Choose your primary lead source to assess ROI by channel.