THE BRANDSCRIPT

Welcome to the Brandscript survey! In just seven elements, we'll define your brand's messaging for your website, emails, and blogs. This exercise focuses on creating a clear and effective message to attract more customers or clients to your business. Let's dive in and discover how each point of the Storybrand framework applies to your unique story and audience.

1. Character: Who is your ideal client? What aspirations do they have, and what are their key challenges or pain points?

Your Ideal Customer/Client... *

2. Problem: What specific problems are your clients facing? Can these problems be broken down into external, internal, and philosophical dimensions?

What is the external problem that your customer is facing? *

What is the internal problem your customer is facing? *

What is the philosophical problem that the customer is experiencing? *

3. Guide: How do you position yourself as a guide to help your clients? What experiences or expertise do you have that make you uniquely qualified?

How will you demonstrate your Authority to your customer? *

4. Plan: What step-by-step plan do you offer to help your clients overcome their challenges? What does the coaching journey look like under your guidance?

What is your plan for the Hero? *

5. Call to Action: What do you want your potential clients to do next? Is it to book a consultation, sign up for a webinar, or join a program?

What is your Call-to-Action for the Hero? *

6. Success: How do you define success in the context of your coaching? What will your clients' lives look like once they've achieved their goals with your help?

What does success look like for your customer when they trust and buy from your brand? *

7. Failure: What are the stakes if clients don't take action? What might they lose or miss out on, both in terms of their professional and personal lives?

What happens if the customer doesn't choose your solution? *

Full Name *

Email *

Phone *

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