Enrollment Growth Proposal & Service Agreement
Most private schools are invisible online to families who don't already know them by name. Prospective families searching for a school like yours cannot find you, not because your school isn't exceptional, but because your digital presence isn't built to be discovered.
DC Digital Consultants specializes exclusively in private and independent schools. We transform your website into a story-driven, enrollment-focused system that works 24/7: booking tours, nurturing families, and moving inquiries toward enrollment automatically.
SCOPE OF SERVICES
Phase 1 — StoryBrand Website Strategy & Build
A clear, enrollment-focused website that communicates who you are, who you serve, and why families should schedule a tour. Includes homepage redesign, mobile-first build, tour booking integration, and a structured enrollment call-to-action on every key page.
Phase 2 — Enrollment Automation & CRM Setup
Every inquiry answered automatically. Includes tour scheduling automation, instant email + SMS responses, family nurture sequences, enrollment pipeline dashboard, and online payment processing for applications and deposits.
Phase 3 — Communication Hub Activation
All channels connected in one system. Includes Google Business Profile activation, social media scheduling, Google Analytics + Search Console setup, branded email templates, and a centralized leadership reporting dashboard.
TIMELINE TO LAUNCH
Most schools are fully live within 5–7 weeks from signed agreement.
Week
Phase
Milestone
1
Kickoff
Strategy call, messaging workshop, brand asset collection
2–3
Phase 1
Website design, mockup review, revisions & approval
4
Phase 2
Automation, email/SMS sequences, tour booking live
5
Phase 3
GMB, social media, communication hub live
6
Launch
Final QA, staff training, go-live
7+
Ongoing
Monthly reporting, optimization & strategy sessions
ONE-TIME SETUP
MONTHLY SUPPORT
$2,997 USD
Website + Automation Build
$297 USD / month
No long-term contract
Includes:
StoryBrand-aligned website
Tour funnel & automation setup
Social Media integration, email & SMS configuration
Enrollment pipeline & staff training
Hosting & platform access
Unlimited website updates
Branded Emails
Access to unlimited automation workflow
Full view of enrollment status and pipeline data
Marketing reporting dashboard
Service Agreement & Terms
1. TERM & CANCELLATION
This agreement begins on the date of signing. The monthly support agreement continues on a month-to-month basis with no minimum contract period. Either party may cancel with 30 days' written notice. The one-time setup fee is non-refundable once work has commenced.
2. OWNERSHIP
The client retains full ownership of their domain, brand assets, content, and website design files. Upon termination, Digital Consultants will package all deliverables and cooperate with a smooth transition to any new provider.
3. CLIENT RESPONSIBILITIES
The client agrees to provide timely access to brand assets, imagery, existing content, and approval feedback as required. Project timelines are contingent on client responsiveness. Digital Consultants is not responsible for delays resulting from delayed content or approvals.
4. PAYMENT TERMS
The one-time setup fee of $2,997 USD is due upon signing. Monthly support fees of $297 USD are billed automatically on the same date each month. All fees are in USD. Overdue accounts may result in service suspension.
5. RESULTS & REPORTING
Digital Consultants will provide monthly reporting on website traffic, tour bookings, and family engagement. Most schools see measurable improvements within 60–90 days. Results vary based on market, school size, and content quality. No specific enrollment outcomes are guaranteed.
6. CONFIDENTIALITY
Both parties agree to keep the terms of this agreement and any proprietary information shared during the engagement confidential. This obligation survives termination of the agreement.