Social Media Management Intake
Business Name
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Website
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Social Media Channels
Facebook Page Link
Twitter Page Link
Instagram Page Link
Pinterest Page Link
Content Information
Social Media Challenges
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Company's Personality
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What services do your clients/prospects most want and need?
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Target Audience
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Demographic of Target Audience
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Who is your competition? (please list at least 3-5 competitors) or leave it blank
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What sets your company apart from others in your industry? Is there a unique aspect to your company that you could use as a point of differentiation?
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What are the central keywords/trigger words that prospects might use to find you online? (I.e. what words would your target audience use to describe the key products/services/information you provide?)
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Goal of Social Media/ Content Marketing Campaign
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Topics to cover (Social Media Posts)
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Content Preference for Social Media Posts
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Promoting services and business in general
Special promotions
Promoting company core values
Promoting company reviews (Google and Facebook)
From External high authority sites
From Website Blog section
Inspirational/ Motivational Posts
Statistical, Facts & Figures Type Posts
Quizzes, Short Answer Type Posts
Offers & Special Promotions
Latest Industry News & Developments
Additional Notes or Key Points