Business or brand name
Your website or main sales page
Your biggest platform
Your handle or channel name there
Roughly how big is that audience?
The distance between your best month and your average month is money you have already proven you can make.
Your single best month ever, and roughly when it happened
Revenue in the last 12 months
Revenue in the 12 months before that
What percentage of your revenue comes from your single biggest offer?
How many paying customers or members do you have right now?
Across their entire relationship with you, what does the average customer pay you in total?
What does it cost you to acquire one customer?
Rough gross margin on your main offer
Price of your main offer
When did you last raise that price?
There is no wrong answer here. What you do not measure is usually the thing that is leaking.
Be honest: did you know the numbers above, or did you have to go look them up?
Your number one source of new customers
Your second source
Your third source
How big is your email list?
How often do you email it?
Of 100 people who land on your main offer page, how many buy?
When someone says yes, is there anything else to buy in the next ten minutes?
When someone says no, is there anything cheaper or different to offer them?
What happens in the first 30 days after someone buys?
Of the people who buy, how many are still paying or buying again 12 months later?
Which step in this chain do you suspect is broken?
How many people bought from you once and never came back?
How many people are on your list or in your audience who have never bought anything?
When was the last time you made those non-buyers a direct offer?
What have you built and stopped selling, or built and never launched?
Their audience already bought the thing next to yours. This is usually the fastest revenue in the business.
Name three people or brands who already have the trust of your exact customer (1)
Name three people or brands who already have the trust of your exact customer (2)
Name three people or brands who already have the trust of your exact customer (3)
Have you ever run a joint promotion, affiliate deal, or guest offer with anyone? What happened?
What do customers thank you for that you do not charge for?
What do people ask you for that you currently say no to?
If a competitor could borrow one asset of yours for a year, which would they take?
If you had to name your bottleneck yourself, in one sentence, what is it?
If that one thing got fixed, what is it worth to you over the next 12 months?
Advice you will not take is worth nothing. Tell us the walls so we can build inside them.
What have you already decided you are not willing to do?
What makes the next 12 months a win? Give us a number and a date.
How ready are you to change something in the next 30 days?
Anything happening in the business or in your life we should know before we advise you?
Where should we send the breakdown video?
Your read, then ours
Roughly what have you spent on outside marketing help in the last 24 months?
What did you hire, and what did you actually get?
Who does the work day to day?
How many hours a week do you personally work in the business?
Of those hours, how many are on things only you can do?
What is the one thing you know you should be doing and are not doing? And why not?