First Name *

Email *

LinkedIn profile link *

1. Who do you help, with what, and what do you do differently from others in your field? *

2. What do you know from hard experience that most people in your field are still getting wrong? Explain it as you would to a smart outsider: what do people do instead, and what does that mistake cost them? *

3. In one sentence, what is the single big idea of your book? Add a working title and subtitle if you have them. Then tell us what your reader will do differently in the week after they finish it. *

4. Describe your ideal reader: who they are, what they do, what they want most, what they have already tried to get it, and why that has not worked. *

5. Which TWO of these are costing you most right now? *

I'm losing clients to competitors who appear more credible

I'm not being asked to speak at events I should be on stage at

I'm undercharging because I can't justify premium pricing

I'm invisible online. I don't stand out in my niche

I'm the best-kept secret in my field and I'm tired of it

I know I have a book in me but I have no idea where to start

For each of your two choices, give one real example (a client lost, a stage missed, a quote you discounted). *

6. What is a new client worth to you over their lifetime? If your book brought you just one extra client a month, what would that be worth over 12 months? And what will waiting another 12 months cost you? *

7. Walk us through how a reader of your book becomes a paying client of yours. *

8. What audience do you already have to launch your book to (LinkedIn, email list, speaking, referrals)? *

9. What has happened in the last 12 months that turned 'someday' into 'now'? What have you already tried or invested in to write a book or build your visibility, what happened, and what did you learn? *

10. Writing a book that wins clients takes real time. How many hours a week can you protect for it over the next few months, and what will you stop or rearrange to make room? *

11. Are you the sole decision-maker on this investment? *

Yes, it's my decision

No, someone else is involved

12. Complete this sentence for your reader, not for yourself: I am writing this book because the world needs to hear that... and I am the person to say it. *

Commitment *

I understand this Authority Call is for people ready to invest time and money in a book within the next 3 months.