Social Media Management Onboarding Guide

Client's Phone *

Date of Social Media Management Onboarding

AUDIENCE ANALYSIS

What social platforms do your audience use?

Who/What else (brands/celebrities/people) does your audience engage with?

What issues matter to your audience?

What social listening have you done?

Whose Social Media presence do you want to model yours after? Who stands out?

Describe your ideal target audience. What is the avatar of the person you are trying to reach?

Ideal Audience Persona 1

Ideal Audience Persona 2

Ideal Audience Persona 3