Full Name
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Email
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Business Name
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Are you building a personal brand, business brand, or a hybrid of both?
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Personal Brand
Business Brand
Hybrid
What inspired you to start this brand or business? (We're looking for the deeper intention here—not just a surface level origin story.)
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Is there a personal story or defining moment behind your brand? (Luxury brands are rooted in narrative. Let's discover yours!)
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What do you offer? (Include your niche or category, current services or products, and anything in development.)
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What inspired you to start this brand or business? (We're looking for the deeper intention here—not just a surface level origin story.)
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Is there a personal story or defining moment behind your brand? (Luxury brands are rooted in narrative. Let's discover yours!)
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What values drive you and your brand? (List 3-5 core values that are non-negotiable for you in your life and work.)
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What legacy or long-term impact do you want your brand to have? (This helps us design for longevity and not just trend.)
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Who is your ideal client or customer? (Describe them as if they are a real person. Think: lifestyle, personality, pain points, aspirations, income level, education, etc.)
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What are your client's biggest struggles, and how does your brand solve them? (Be specific—this is the key for messaging visual storytelling and emotional resonance.)
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What differentiates your brand in your industry? (Why would someone choose you over another brand or provider?)
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Who are your main competitors? (List brands that your audience might compare you to (even if you're in a different league.)
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What visual aesthetic speaks to you? (Check all that apply or add your own.)
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Minimalist & Clean
Bold & Expressive
Feminine & Soft
Edgy & High-Contrast
Timeless & Classic
Playful & Whimsical
Moody & Luxurious
What colors, textures, or styles so you naturally gravitate toward—and which do you avoid? (We're talking mood boards and Pinterest vibes here.)
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If your brand were a person, how would they dress, speak, and show up in a room? (This helps define tone of voice and aesthetic.)
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What emotions do you want your audience to feel when they experience your brand? (ex. seen, inspired, safe, empowered, elevated, grounded, luxurious, etc.)
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Where do you envision your brand/business in the next 3-5 years? (Think: offers, visibility, team, revenue, influence, collaborations.)
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Are there any creative inspirations or brands you admire? (They don't have be in your industry. This helps us understand your taste.)
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Anything else we should to truly understand your essence and vision? (This is your open space. Share freely.)
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