How much revenue is your business leaking? Let's find out.

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REVIEWS RESPONSE - Q1. How often does someone respond to your clinic's Google reviews? *

Rarely or never they just sit there

Occasionally usually just the glowing ones

Most of them when we find the time

Every single review gets a thoughtful reply within 24 hours

NEGATIVE REVIEWS - Q2. A negative review lands on a Saturday morning. What happens? *

We see it Monday and honestly might not respond at all

It stresses everyone out and we reply once we've calmed down

We respond within a day or two, carefully

A professional, brand-safe response goes up fast, every time

REVIEW GENERATION - Q3. How do new Google reviews get generated for your clinic? *

We don't ask, they trickle in randomly

We ask verbally when we remember

We manually send a link to happy clients

Every client gets an automated review request at the perfect moment

LAPSED CLIENTS - Q4. How many past clients are sitting in your records who haven't visited in 6+ months? *

No idea. We don't really have a usable database

Quite a few, and we've never contacted them

We send the occasional newsletter to everyone

We run regular reactivation campaigns that bring them back

LAST CAMPAIGN - Q5. When did you last run a dedicated campaign to your existing client list? *

Never

Over a year ago

A few times a year

We message our list monthly, offers, reminders and inviting past clients back

REBOOKING - Q6. How do clients rebook their next appointment or treatment cycle? *

They call us when they think of it

We try to rebook at checkout

Checkout rebooking plus manual reminders

Automated reminders timed to each client's treatment cycle

WEBSITE AFTER HOURS - Q7. Someone lands on your website at 9pm with a question about a treatment. What can they do? *

Nothing, call us tomorrow

Fill in a contact form and wait

Use live chat, but only when someone's around to staff it

Chat with us 24/7. Questions are answered & bookings offered on the spot

WEBSITE REPLY SPEED Q8. How quickly do website enquiries (forms, chat) get a reply? *

A few days, sometimes longer

Next business day

Same day, usually

Within minutes, any time of day

LOST VISITORS - Q9. Do you know how many website visitors leave without ever contacting you? *

Honestly never thought about it

No, but I suspect it's a lot

Rough idea from our analytics

Yes, and our chat widget captures a good chunk of them

MISSED CALL - Q10. What happens when a call to your clinic gets missed? *

It rings out or hits a generic voicemail

Voicemail, which we action when we can

They automatically get a text back within minutes

Instant text-back AND the conversation continues automatically until they book

NON-BOOKER FOLLOWUP - Q11. When someone enquires but doesn't book, what happens next? *

Nothing, we move on

We might follow up once if we remember

We have a rough manual follow-up habit

They enter an automated SMS follow-up sequence until they book or opt out

NO SHOWS - Q12. What's your no-show and late-cancellation situation like? *

It's a real problem costing us every week

We send manual reminders when we remember

One automated reminder goes out

Multi-touch SMS + email reminders. No-shows are rare

CALLS ANSWERED - Q13. Roughly what percentage of incoming calls get answered live? *

Honestly, no idea

Less than half, we're usually with clients

Most, but we miss plenty during treatments and lunch

Nearly all, dedicated front desk coverage

AFTER HOURS CALLS - Q14. What happens to phone calls after hours or on weekends? *

Nothing until we're back in

Voicemail

Auto-acknowledgement, we respond next business day

Calls get answered and appointments get booked, 24/7

PHONE ADMIN HOURS - Q15. How many hours a week does your team spend on the phone doing bookings, reschedules and FAQs? *

10+ hours, it's a part-time job in itself

5–10 hours

2–5 hours

Under 2 hours, automation handles most of it