Your website clearly explains what your business does, who it's for, and where you're located.

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Your site has a page or section that answers the most common questions your customers ask.

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Your website loads quickly and works well on a phone.

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Your Google Business Profile is claimed, filled out, and up to date.

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Your business name, address, and phone number are consistent everywhere they appear online.

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Your business has been mentioned or featured in any outside publication, website, or news outlet.

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Your business has recent positive reviews on Google, Yelp, or another major review platform.

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Your website shows who's behind the business: a bio, headshot, or about page with real information.

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When you search your brand name in ChatGPT or Perplexity, you get an accurate description of what your business does.

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When you search for your core service (e.g., "best [your service] in [your city]"), your business appears in the top results or AI-generated overviews.

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You publish original content — articles, insights, case studies, or commentary — on a consistent schedule.

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You have a clear picture of how your top competitors appear in AI-generated search results compared to your business.

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