Google Ads Setup Checklist

Campaign Setup

Navigate to Google Ads and log in using the SWFLMC username ([email protected]) and password (N0smas50!)

Click the 'New Campaign' button

Choose 'Create a campaign without a goal's guidance'

Choose 'Performance Max'

Choose which conversion goals, if any, fit the campaign

Name the Campaign

Select the budget and bidding options that work best for client's goals.

Enter daily budget amount decided upon by you and the client

Choose 'Conversions'

Set target cost per action at $15

To reach the right people, start by defining key settings for your campaign

Choose 'Enter Another Location' and select areas to target or exclude

Select Languages Spoken

Leave 'Final URL Expansion' set on the default ' Send traffic to the most relevant URLs on your site'

Choose any additional options relevant to the campaign in 'More Settings'

Show high quality ads to the right people. Start by adding your assets, the building blocks of every ad. Google will test different combinations to create high performing ads across the formats and networks that work best for your client's goals and the audiences they want to reach. You can find any images the client supplied for this campaign in the SEM Onboarding Guide.

Add Final URL

Add up to 20 Images

Add up to 5 logos

Add Video

Add up to 5 Headlines

Add up to 5 long Headlines

Add up to 5 descriptions

Leave Call-to-Action set to 'automated'

Add Business Name

Ad Extensions

Google Ads Setup: Create Audience Segments

Follow the prompts and suggestions from Google to create audience segments you feel fit the campaign's goals.

Check back in regularly to monitor the progress of the Campaign review and Launch