What is your average digital marketing ad spend acrosss all channels?
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$
Are you using hidden fields on all online forms to collect click IDs and UTM data for all online conversion events?
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Yes
No
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Do you have a script in place to ensure click IDs and UTM data are stored locally on your site, and are collected even when the user leaves the original landing page and opts in on a different page on your site or at a later date?
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Yes
No
Not Sure
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Are you confident that this information is being sent to your CRM without being blocked or limited by Apple, Safari or other restrictive browsers?
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Yes
No
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Are you collecting all offline conversion events (calls, quotes, sales) and sending this data back to your ad platforms for enhanced optimization?
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Yes
No
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Are you using first party, server side tracking on a subdomain to ensure both online and offline events are stored and synchronized across your CRM and ad platforms?
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Yes
No
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First Name
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Last Name
Email
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UTM Loss
Data persist loss
Send to platforms loss
Offline events loss
Server tracking loss
total loss percent
wastedSpend