A visitor has just stepped off the plane and landed in your digital world. It's their first encounter with your online space, your energy, your vibe.

What do they feel when they enter this space for the first time? *

Instantly clear and welcoming — they feel like they’ve arrived exactly where they’re meant to be

Grounded and welcoming — visuals are a bit rough around the edges but voice and values come through

Looks okay, just not remarkable — it covers the essentials, but there’s nothing that really sets it apart or makes someone linger

Like they’ve landed somewhere old and outdated — the signage feels dusty and unclear

The visitor arrives at the welcome desk — your website’s hero section. This is where they should instantly understand, What you do, who it’s for, and how you help. It sets the tone for everything that follows.

What kind of welcome do they receive? *

It’s clear, engaging, and purposeful — the message lands with confidence and feels like the right fit for them

It’s mostly clear — they understand what you offer, though it could use more personality or punch

They get part of the picture — it kind of makes sense, but feels disjointed or overly formal

They’re left guessing — the message is unclear, filled with jargon, or doesn’t explain what you do

The visitor stops to ask: “How can you help me?”
This is your About section — where your story, values, and expertise should come through clearly. It’s not just what you do, but why it matters.

How clear and helpful is the response they receive? *

Clear and compelling — they feel seen, understood, and curious to learn more

Mostly clear — there’s value and some personality, but it could speak more directly to them

It shares credentials, but lacks warmth — informative, but hard to connect with

Feels vague or distant — they still don’t really know who you are or why you’re the right fit

The visitor walks through your digital world — taking in the look, feel, and flow.
This is where your visual design, layout, and structure quietly signal how trustworthy and polished your brand is.

What does your visual presence communicate? *

Clear, consistent, and aligned — it reflects your brand, feels intentional, and guides visitors with ease

Visually cohesive — it looks put together, though some areas could use more polish or care

Organized but generic — everything works, but it feels templated or lacks brand personality

Disconnected and scattered — the visuals clash, and there’s no clear rhythm or unity

The visitor moves into the heart of the airport, where the distinctive character and atmosphere of the environment start to emerge. This stage highlights the brand’s personality, expressed through design choices, and the overall mood and vibe of the space.

How would a visitor describe the personality of your digital space? *

Instantly distinctive and memorable — the environment feels alive with unique touches, and a clear sense of identity

Warm and authentic — a welcoming atmosphere is present, even if the personality isn’t bold or flashy

Professional but generic — everything functions well, but nothing stands out or leaves a lasting impression

Impersonal — the space feels sterile, lacking warmth or character

The visitor heads to the map to figure out where to go next — this is where your services or offers are displayed. This is where they decide what’s right for them — if it’s clear, they’ll keep exploring.

How clear and appealing are your offerings? *

Clear, compelling, and positioned with purpose — offers make sense and feel aligned

They get the gist — but still need more confidence or clarity to say “yes”

The info is there, but it’s scattered or not clear

Unclear — it’s hard to tell what you offer or how it helps

The visitor takes a moment to slow down — they sit, explore, and engage more deeply. This is where your content (like blogs, testimonials, FAQ, freebies) helps them connect, learn, and feel supported.

What do they find when they slow down and engage with your brand? *

Rich, relatable, and value-packed — they feel seen, supported, and inspired to take the next step

Thoughtful and useful — enough to keep interest and encourage further reading

Basic information — it's there, but it doesn’t build trust or spark connection

Not much — there’s little content or personality to hold their attention

The visitor has reached the departure gate ready to move forward — to book, buy, or connect.
Your Call to Action (CTA) is the final checkpoint. This is where curiosity has a chance to turn into commitment.

How clear and actionable is your invitation? *

Clear, intentional, and well-placed — the action feels obvious and easy to say yes to

The next step is visible — but there are too many options, or it doesn’t feel focused enough to guide a clear decision

There’s a CTA, but it feels vague, generic, or easy to miss. Not that compelling yet

No clear next step — it’s unclear what they’re meant to do next

✨ Just one more step…

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