The B2B Discovery Report 2026

How are B2B businesses finding, choosing and getting found in the age of AI?

But with tools such as ChatGPT, Gemini, CoPilot and Claude becoming a growing part of the research process, both how businesses buy and how they get discovered are changing.

We’re gathering responses from B2B decision-makers to build The B2B Discovery Report 2026, a practical benchmark showing how businesses are discovering, finding, researching and choosing suppliers and agency partners today, as well as how prepared they are themselves to be found across search, AI and other key discovery channels.

It takes just 2 minutes to complete and will help shape the B2B Discovery Report 2026.

Everyone who takes part will:

Be entered into a draw to win a £100 Amazon voucher.
Receive a free copy of The B2B Discovery Report 2026 once published.

Let’s get started 👇

What industry or sector do you work in?

What’s your role in the business? *

Do you work primarily in... *

Business to Business (B2B)

Business to Consumer (B2C)

If Google, AI and an industry contact recommended different companies, which would you trust most? *

Has how you search for partners changed in the last two years? *

If yes, how has the way you search changed?

Do you know where your last 10-15 enquiries came from? *

What happened with your last paid advertising campaign (Google Ads or LinkedIn etc.)? *

Roughly what percentage of your new leads come through your website? *

Who manages your marketing? *

Have you checked if your business appears when buyers ask AI for suppliers in your sector? *

What's the biggest frustration with your marketing right now? *

Roughly what proportion of annual turnover goes on marketing including new AI initiates for the business? (copy) *

Thank you for taking the time to fill 'The B2B Discovery Report 2026'.

Your Full Name *

Please provide your emaill address so we can send a copy of the final report *