Clarity

1. I have a specific vision of what success looks like for my business and life. *

2. I’ve defined that success in measurable terms (e.g. revenue, lifestyle, team, impact). *

3. My daily decisions and actions are aligned with this vision. *

4. I can clearly explain my vision to others (team, investors, clients, coach). *

Conviction

5. I feel deeply connected to my ‘why’ — the reason I’m building this. *

6. I have enough emotional drive and resilience to keep going through challenges. *

7. I regularly reconnect with my deeper purpose to stay energised. *

8. I believe I can succeed and am confident in my ability to get there. *

Capability

9. I know what steps to take next in building or growing my business. *

10. I have (or am building) the knowledge, skills, and network I need. *

11. I consistently take action and follow through on what I commit to. *

12. I prioritise effectively and manage my time and energy well. *

Context

13, I have enough financial runway or stability to make decisions from a place of choice, not fear. *

14. The key people in my life (partner, family, close friends) support what I'm building. *

15. My physical and digital environment supports focused work and clear thinking. *

16. This is the right season of my life to be giving this business what it needs. *

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