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Welcome To:

The Contractor Checklist

Learn It & Log It Master Class

Contractors Getting Started – Marketing Series 1 of 10

Double-Checking Your Visibility on AI Search Engines

🎯 Class Objective


To help contractors verify that their business information, website, and online reputation are properly indexed and visible across major AI-driven search engines — ensuring potential clients and collaborators can easily find and verify your company.

📘 Lesson Summary


AI search engines are changing how people discover contractors. Instead of typing into Google, homeowners now ask tools like ChatGPT, Bing Copilot, and Perplexity for recommendations. If your company isn’t optimized or verified across these AI sources, you may not appear in search results — even if your website looks great.
This class walks you through how to confirm your visibility, fix missing business listings, and create the kind of digital footprint that AI engines trust and prioritize.

Welcome To:

The Contractor Checklist

Learn It & Log It Master Class

Step 1: Confirm Your Business Presence on Traditional Search


AI tools gather data primarily from verified online sources. Start by ensuring your core listings are consistent and up to date.

Action Items:

  • Search your business name + city in Google, Bing, and Apple Maps.

  • Verify that your business name, phone number, and website match across all platforms.

  • Check your Google Business Profile — ensure photos, hours, and recent posts are active.

  • Update or claim any old or duplicate listings.

Welcome To:

The Contractor Checklist

Learn It & Log It Master Class

Step 2: Check Your Visibility in AI Search Engines


Modern AI tools like ChatGPT and Perplexity use web data, business directories, and reviews to generate answers.

Action Items:

  • Go to ChatGPT (GPT-4 with browsing) and type:
    “Who are the top general contractors in [your city]?”
    “Show me local home builders near [city].”

  • Repeat in Bing Copilot and Perplexity.ai — note if your company appears or is mentioned.

  • If missing, check whether your website is crawlable (not blocked by robots.txt) and linked to local directories like Houzz, Yelp, HomeAdvisor, and BBB.

Welcome To:

The Contractor Checklist

Learn It & Log It Master Class

Step 3: Strengthen Your AI-Readable Web Data


AI systems pull structured data (metadata and schema) to identify real businesses. Make your website easy for them to understand.

Action Items:

  • Ask your web admin to install Local Business Schema markup on your website (this tells AI who you are, what you do, and where you’re located).

  • Ensure your homepage includes:

    • Full business name and license number

    • Service areas

    • Contact information

    • Clear service descriptions (custom homes, remodels, design-build, etc.)

  • Add 3–5 local project examples or testimonials using plain text (AI reads text better than images).

Welcome To:

The Contractor Checklist

Learn It & Log It Master Class

Step 4: Connect Your Brand to AI-Cited Platforms


AI engines often cite credible sources to validate business legitimacy.

Action Items:

  • Create or update company profiles on:

    • LinkedIn (Company Page)

    • Houzz

    • BBB (Better Business Bureau)

    • Local Chamber of Commerce

  • Post one recent project update or article on LinkedIn and your blog — AI tools prefer recent, verifiable content.

  • Include backlinks between your website and these profiles for better indexing.

Welcome To:

The Contractor Checklist

Learn It & Log It Master Class

Step 5: Set Up Ongoing Monitoring and Reporting


Visibility changes constantly — regular checks ensure your company stays searchable.

Action Items:

  • Schedule a monthly visibility checks on Google, Bing, ChatGPT, and Perplexity.

  • Use Google Search Console to monitor website indexing and performance.

  • Keep a running log inside your Contractor Checklist – Marketing Dashboard with links, screenshots, and ranking notes.

  • Assign your admin to verify all listings quarterly and flag changes or inconsistencies.

Thank you for completing this Session!

Final Action Items Summary

  • Verify your business listings across all major directories.

  • Test visibility in AI search engines (ChatGPT, Bing Copilot, Perplexity).

  • Add structured data and clear service descriptions to your website.

  • Strengthen credibility with consistent profiles on trusted platforms.

  • Schedule ongoing checks and record visibility results in your marketing system.

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