SEM Onboarding Guide

Client's Phone *

CONNECT EXISTING ACCOUNTS OR CREATE NEW ACCOUNTS

Google Ads

Do you have an existing Google Ads account?

Yes

Do We Have Access To This Google Ads Account?

Yes

N/A

Request Access

Google Ads Login Credentials

UN
PW
Notes

Google MCC Agency Account ID

Google Analytics

Do you have an existing Google Analytics Account?

Yes

I'm not sure

Do We Have Access To This Google Analytics Account?

Yes

N/A

Request Access

Google Analytics Login Credentials

UN
PW
Notes

Google Tag Manager

Do you have an existing Google Tag Manager account?

Yes

I'm Not Sure

Do we have access to this Google Tag Manager account?

Yes

Request Access (Coming Soon!)

Google Tag Manager Login Credentials

UN
PW
Notes

GOALS AND OBJECTIVES

In your words, what are your primary goals and objectives for this SEM campaign?

Will we be using dedicated landing pages for this campaign?

Yes

Not Sure Yet

Geographic Targets (where your ads SHOULD show up)

Negative Geographic Targets (where your ads SHOULD NOT show up)

Describe your ideal target audience. What is the avatar of the person you are trying to reach?

ABOUT YOUR ORGANIZATION

What keywords do you wish to rank for or bid for on Google? We will analyze these keywords and advise you on the terms you need to target for the best results/ROI.

Are there any negative keywords that we should exclude from the campaign?

What are the top 1-5 products or services we should focus on?

BUSINESS SPECIFICS

Should your ads show during all hours?

Any Incentives, Sales, or Promotions We Should Be Aware Of?

Anything We Should Not Put In The Ad Copy?

Anything Else We Should Know About Your Ads?

Thank you for taking the time to fill out our SEM questionnaire!