Are You a Blue Ocean Thinker?

Your Full Name *

Your Email Address *

Question 1:

When I think about growing my business, I focus on: *

Taking business away from competitors by empahsizing what we already do we at a lower price

Disprupting my market so I make competition and price irrelevant

Question 2:

When I think about my business I put greater emphasis on: *

Reshaping my business to meet the desires of TODAY'S customer and TODAY'S employees so that I can build viability and profitability

Providing the best conventional service in my market

Question 3:

When I think about how I can get and keep customers I emphasize: *

How I can keep what I have

How I can keep my traditional customers , while making sure my market knows I offer non - traditional options

Question 4:

I try to better understand how today's market is different by: *

Reading industry research and attending industry seminars on the subject

Talking directly with people in the market and asking open ended questions of influencers like hospice workers and caregivers to get a sense of what they are seeing and thinking

Question 5:

I know I need to innovate so I: *

Rely on vendors to come up with innovative products

Find ways to offer unique service offerings that help me differentiate myself from my competitors

Question 6:

I know cost and price are key factors with today's market so I: *

Keep my prices as low as I can regardless of my overhead

Keep prices under control but provide so much personalized value that price becomes almost irrelevant

Your Score, out of 6 possible points

Your Score *

Here is what your score means: