Strategy and tactics must go hand in hand in order for a practice to achieve a measure of true momentum, but an effective strategy must be in place before any set of tactics make sense.

People today have come to expect to find information about any product, service, company, individual, cause or challenge they face by simply turning to the search engine of their choice.

The web just keeps gaining significance in the world of small businesses and it’s no longer enough to think about your website as your web strategy.

Generally speaking there is no one magic way to generate a tons of leads. Granted, for some practices there are more effective ways, but on the whole long-term effective lead generation comes down to a combination of advertising, public relations and a systematic approach to referrals – the lead generation trio as we like to call them.

Building your practice momentum usually comes down to understanding these variables and working on improving them: 1) % of leads converted 2) Average $ amount per patient/transaction 3) Average number of transactions with each patient 4) Cost to generate a patient 5) Number of New Patients and 6) Marketing Return on Investment