Full Name
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Organization
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Website
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Email
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Phone
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Street Address
Address line 2
Country
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Country
City
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State
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Postal code
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Year established
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Describe your practice
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How much of an investment in marketing do you think it will take over the next 12 months to take your practice to the next level? (this total includes advertising, PR, consulting, direct mail, etc)
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Please select the nearest forecast amount of investment for Marketing
Strategy and tactics must go hand in hand in order for a practice to achieve a measure of true momentum, but an effective strategy must be in place before any set of tactics make sense.
“All men can see these tactics whereby I conquer, but what none can see is the strategy out of which victory is evolved." - Sun Tzu and The Art of War
Describe your ideal patient in detail.
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Describe the core point of differentiation for your practice vs. others in your same field.
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List at least 3 competitors and their strengths (include URLs and we will provide you with a competitive web analysis).
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People today have come to expect to find information about any product, service, company, individual, cause or challenge they face by simply turning to the search engine of their choice.
So, if they’re not finding content that you’ve produced that provides them that information, even if someone referred them directly to you, there’s a pretty good chance you won’t be worthy of their trust.
Check all that apply- We use the following in our educational marketing and promotion:
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Blog
ebooks
White paper
Workshops
Seminars
Marketing kit
Articles
Testimonials
Case studies
Partner content
Media kit
Video Podcast
Newsletter
Email drip
Patient content
Check all that apply- We use the following to help build trust:
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Free workshops
Prospect assessment tool
Free "how to" content
Free trial offers
Low cost trial offers
Special offers to switch
Patient training
Patient orientation
Membership offerings
Subscription offerings
Frequent buyer offerings
Results review sessions
Monthly follow-up
Patient only events
Patient feedback tools
Help desk and support
The web just keeps gaining significance in the world of small businesses and it’s no longer enough to think about your website as your web strategy.
Marketing today means building a great deal of your thinking around a total web presence.
Check all that apply - Our web presence includes:
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Website
Blog
email newsletter
email autoresponder
email lead capture form
Landing pages
Facebook page
Twitter profile
LinkedIn profile
Google Places page
Yelp profile
Pay per click advertising
Analytics package
Reputation management
Customer service
Competitive monitoring
Generally speaking there is no one magic way to generate a tons of leads. Granted, for some practices there are more effective ways, but on the whole long-term effective lead generation comes down to a combination of advertising, public relations and a systematic approach to referrals – the lead generation trio as we like to call them.
Check all of the tactics you currently use to generate leads:
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Outdoor advertising
Directory advertising
Direct mail
Social media
Radio/TV
Direct sales
SEO/SEM
Pay per click advertising
Word of mouth
Print advertising
Online advertising
PR efforts
Referral generation
Email promotion
Coupons
Flyers
Describe your lead conversion (sales) process.
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Building your practice momentum usually comes down to understanding these variables and working on improving them: 1) % of leads converted 2) Average $ amount per patient/transaction 3) Average number of transactions with each patient 4) Cost to generate a patient 5) Number of New Patients and 6) Marketing Return on Investment
Check all that apply- We track:
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Annual revenue
Marketing cost/patient
Number of leads
Percentage of leads converted
Average transactions/patients
No. of annual transactions/patients
No. or referrals
Percentage of patient referrals
PR mentions
Social media mentions
Patient satisfaction
Profit per patient
Testimonials
Patient results
Do you have and use a marketing plan?
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Choose an option
Do you have and use a marketing calendar?
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Choose an option
Describe your greatest marketing challenge right now.
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Check all that apply- I foresee making changes to our marketing in the next year because:
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We want to increase revenue
We want to attract more new patients
We want to take a systematic approach to marketing
We want to introduce a new product or service to the market
We want to enter a new market
None of the above
How did you first hear about Dental Marketing Heroes?
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