Helping us understand what matters most to you as we build a community-driven platform for the 50+ market.

1. Business Name:

2. Full Name

3. Position/Role of the person completing this survey:

Owner / Founder

Marketing / Advertising Manager

Operations Manager

Office Manager / Administrator

Other

4. If you chose other explain

5. Phone

6. Email

I Consent to Receive SMS Notifications, Alerts & Occasional Marketing Communication from company. Message frequency varies. Message & data rates may apply. Text HELP to (253) 400-3039 for assistance. You can reply STOP to unsubscribe at any time.

6. County/Counties you serve (check all that apply)

King

Pierce

Snohomish

Clark

Spokane

7. Industry/Type of Service (check all that apply)

Home Services/Contractor

Senior Care/Home Care

Financial/Insurance Services

Legal/Professional Services

Senior Housing/Community Living

Funeral/End-of-Life Services

Other

8. Who is your primary target audience? (check all that apply)

Seniors 50+ directly

Adult children/Caregivers

Both seniors & caregivers

Other

9. Which age group makes up MOST of your current clients?

Under 40

40–50

51–65

66–75

76+

10. How do most of your clients currently find you? (check top 2)

Word of mouth / referrals

Online search (Google, Bing, etc.)

Social media

Online directories (Angi, HomeAdvisor, Care.com, Yelp, etc.)

Print ads

Events / sponsorships

Other

11. Where do you currently advertise your business? (check all that apply)

Google / Online Ads

Social Media (Facebook, Instagram, LinkedIn, etc.)

Option Print (local newspapers, magazines)

Referral networks

Online directories (Angi, HomeAdvisor, Care.com, Yelp, etc.)

Radio/TV

Other

12. Have you used websites like Angi, HomeAdvisor, or Care.com?

Yes — and we still use them.

Yes — but we stopped.

No.

13. If you have used them, how would you rate your experience?

Excellent — great results

Good — some value

Neutral — average results

Poor — disappointing results

Very poor — would not recommend

14. What is your biggest challenge with current advertising platforms? (check all that apply)

High cost

Poor quality leads

Too much competition / bidding

Lack of transparency

Limited local focus

Other

15. What is your average monthly budget for advertising?

Less than $500

$500–$1,000

$1,001–$2,500

$2,501–$5,000

Over $5,000

16. When choosing where to advertise, which factors matter most? (Rank top 3)

Cost

Quality of leads

Trust/credibility of platform

Direct client connections (no middleman)

Visibility in local community

Supporting community causes

Ease of use / simplicity

17. How important is it to reach the 50+ and caregiver audience specifically?

Very important

Somewhat important

Not important

18. Would you be interested in video advertising options (short intro/promo video for your business)?

Yes

Maybe, depends on cost

19. Would you be interested in sponsoring or participating in local volunteer activities through Silverish?

Yes, definitely

Maybe, depends on details

20. How important is it for your business to align with a platform that gives back 5% of revenue to local charities?

Very important

Somewhat important

Not important

What are some things that you would like to have or see on Silverish?