Thank you for participating in the 2nd Annual CPIA Benchmark Survey.

All survey responses will remain strictly confidential. Individual company data, names, and contact information will never be disclosed and will be used solely by the survey administrator to verify eligibility and distribute the final survey results. All findings will be reported in aggregate form to ensure complete anonymity.

The survey should take approximately 20–30 minutes to complete. To make the process as efficient as possible, we recommend having your 2025 financial statements and operational data available before you begin.

We encourage you to invest a few minutes in completing the survey. The more companies that participate, the more robust, accurate, and actionable the benchmark data becomes for everyone in the industry. Your contribution helps create a stronger resource for the entire commercial painting community.

2026 CPIA Benchmarks Survey

First Name *

Last Name *

What is your email address? *

Full Company Name *

How many YEARS has your company been in business? (Enter one number) *

How many YEARS has the business had its current ownership? (Enter one number) *

What is the current owner’s AGE or, if multiple owners, the AVERAGE age of the current owners? (Enter one number) *

How many BRANCHES OR LOCATIONS does your company have? (Enter one number) *

What type of WORKFORCE do you employ? (Choose one) *

What is your TOTAL NUMBER of field employees (W-2 and Subcontractors)? (Enter one number) *

What is your TOTAL NUMBER of management and administrative staff? (Enter one number) *

What was your company’s SALES REVENUE for each of the last three years? (Enter one amount per year)

2025 *

2024 *

2023 *

What is your BUSINESS FOCUS? (Check ALL options that account for 20% or more of your sales revenue) *

What PERCENTAGE of your sales revenue is from each of the following? (Enter a number in each category, even if it is 0%)

New Construction (primary General Contractor work) *

Repaint (DTO) *

Maintenance *

Other (Please include percentage, and specify type of work)

In your last fiscal year, what was your CLOSE RATE (or hit rate) by revenue (NOT by project)? (Enter one amount) *

What is your CURRENT BACKLOG? (Enter amount or write DON’T TRACK) *

The following questions pertain to your company’s LAST FISCAL YEAR.

What is your AVERAGE PROJECT SIZE? (By revenue amount or write DON’T TRACK) *

What was your AVERAGE REVENUE BY SALES ROLE (e.g., Project Manager, Salesperson, Business Development Manager)? (Enter total sales amount for each sales role or write DON’T TRACK) *

What PERCENTAGE OF YOUR TOTAL SALES were from repeat customers (versus new customers)? (Enter one number) *

What was your COST OF MATERIALS (as a percentage of sales)? (Enter one number) *

What was your COST OF LABOR (as a percentage of sales)? (Enter one number) *

What was your COST OF OVERHEAD (as a percentage of sales)? (Enter one number) *

What was your GROSS PROFIT MARGIN? *

What were your NET EARNINGS (EBITDA as a percentage of sales)? (Enter one number) *

What was your average FIELD EMPLOYEE HOURLY WAGE? (Enter one amount) *

You've completed your survey!

By clicking SUBMIT, you agree to allow the Commercial Painting Industry Association to publish all survey data and comments as its leadership team sees fit. The CPIA affirms that all released results will be kept anonymous and will not include your name, company name, or contact information.

What was your company’s SALES REVENUE for each of the last three years? (Enter one amount per year)

What PERCENTAGE of your sales revenue is from each of the following? (Enter a number in each category, even if it is 0%)

Regarding your concentration of customers, indicate the PERCENTAGE of sales for each of your five largest customers. (Enter a number in each category, even if it is 0%)

The following questions pertain to your company’s LAST FISCAL YEAR.

You've completed your survey!