Podcast Readiness Quiz

You’ve had a podcast on your mind for years.

Notes in your phone, mic in your cart, and everyone saying, “You’d be so good at this.”

But your calendar? It’s already packed.
This quick quiz will help you get clear:

Is it go time—or time to put it on ice (and finally feel good about that)?

What’s the real reason you’re considering launching (or re-launching) a podcast?

I want a platform that helps me build authority and attract aligned clients.

I know podcasting can position me as a respected voice in my industry.

I want a creative outlet, and podcasting sounds like the perfect way to express myself.

Honestly, I just feel like I want a podcast of my own. I don’t have a clear reason for why.

How aligned is your current content strategy with your long-term business goals?

Crystal clear — every piece of content moves my audience toward working with me, creating high value networking opportunities (hello, interviewing Seth Godin!), or giving me an opportunity to express myself more fully.

Somewhat — I have topic ideas but no real connection to my audience in a clear and consistent way. I would love to get clearer on how to merge a podcast with my personal and professional goals.

I have some topic ideas, but I’m not entirely clear on how to connect them to my audience or my business goals yet.

I’m not quite sure (it’s more of a fun hobby that I haven’t pursued yet), but I am hoping having a podcast will create a business for me.

Who is your ideal listener and why would they choose your podcast over the others?

I know exactly who they are, what they need, and how to connect with them in a meaningful way.

I’m clear on my audience and message but want help making it magnetic and memorable.

I have a general sense of who my audience is, but I want help in making my podcast stand out and appeal to them more effectively.

How will I find my people? Let it fly on the mic until I go viral. It worked for Rogan, right?

How much time can you realistically commit to your podcast each week?

I’m ready to dedicate 3-5 hours/week and batch episodes when possible.

I’ll figure out how to make the time for it, I want to make this work.

I can commit a couple of hours a week, but I might need help in managing my time effectively.

I have virtually no time to dedicate to this.

What’s your approach to marketing your podcast?

I have a clear, consistent strategy.

I know it’s necessary but it feels overwhelming and unclear

I’ll think about marketing when I get there. For now, I just want to get the first episode up and figure it out.

I don’t really have time to promote my podcast. I’m hoping it will take off on its own.

Do you have the right tools and tech to create a quality show?

Yes — I’ve researched mics, software, and hosting, and I’m ready to go.

Not yet, but I know I need to get set up.

I would like to just record with what I have now, which isn’t much.

Are you confident in structuring episodes to create engagement and keep listeners coming back?

Yes — I know how to open strong, keep it engaging, and leave them wanting more.

Sort of — I’ve listened to a lot of podcasts, but I’m not quite sure how to do it for my own. I am excited to figure out my own format though!

I would rather just record as I am inspired and speak about whatever comes up for me.

What role do you want your podcast to play in your overall business strategy?

Build my authority and credibility

Attract ideal clients and leads - aka generate money

Expand my network of strategic connections and guests

An extension of my personal expression

A combination of the above!

I’m still figuring out how my podcast will fit into my overall strategy, but I know it will play some role in building my authority and attracting clients.

I’m not really sure, I’d like to just start it and see what happens

What best describes where you are with your podcast right now?

I have an existing podcast that needs strategy, production, or support.

I’m ready to launch and want to do it right.

I’m still in the dreaming stage but know I need expert guidance to bring it to life.

A podcast of my own sounds nice in my daydreams, but I’m not sure I really want to commit to it.

Which best describes your style (or what you want it to be) as a podcast host?

Teacher/mentor — I love sharing what I know.

Connector — I want to highlight other brilliant people

Entertainer — I want my show to be fun, bold, and full of energy.

A combination of the 3 above sounds great!

I’m not sure which style suits me best, but I’m open to experimenting with different approaches.

I’m not really sure, none of these really feel like something I am ready for.

How do you feel about being the voice (and face) of your brand?

I love it — I’m ready to show up and be known.

I’m working on getting more comfortable with visibility. I’d love expert support to give me added confidence in showing up fully.

I don’t want to show my face; that’s why I want an audio podcast so I can record in my closet in the dark. Yikes — I hadn’t thought about that part yet

I’d rather hide behind my brand but know I need to step up.

How do you want your podcast to impact your revenue?

Directly — I want listeners turning into paying clients.

Indirectly — I see it supporting my authority and making sales easier.

I am not starting my podcast to generate revenue directly or indirectly, this is an important and valuable extension of my personal expression.

I see my podcast helping with authority and visibility, and while I'm not focused on immediate revenue, I hope it will eventually lead to more opportunities.

I figured I could just record some episodes and land some sponsorships, right?

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