Personal Trainer Business Systems Survey

I’m researching how Australian PTs run the business behind their coaching - from leads and bookings to follow-up, payments, apps and admin.

I want to understand what you actually do now, what works, and where unnecessary effort shows up. Your responses will help identify which problems are genuinely worth solving.

As a thank-you, you’ll receive the free Check-in Prompt Pack after completing the survey.

What type of fitness business do you run?

What is your main source of new leads?

Which areas currently create the most friction or hold your business back?

Of these areas, which is the single biggest bottleneck in your business right now?

Running the business side can be a lot to carry.

"76% of Australian small-business owners surveyed reported stress or anxiety, and 57% reported experiencing burnout. (CommBank, 2025)"

Thinking about the biggest bottleneck you selected earlier, what would improve if it were fixed?

What currently slows down or breaks between a new enquiry and a paying client?

Where do potential clients most commonly stop progressing?

If getting new clients feels harder lately, you're not imagining it.

"82% of personal trainers surveyed said finding new clients had become harder or had plateaued compared with the previous year. (ABC Trainerize, 2026)"

Which business numbers are difficult to see clearly without manually checking, calculating or combining information from different places?

At the start of a typical week, what do you manually check, follow up, or worry you might forget?

A lot of businesses are still operating with some blind spots.

"Only 1 in 10 Australian businesses reported actively collecting or analysing data to help make informed decisions in 2024–25 (Australian Bureau of Statistics, 2026)"

Which tools do you use for lead generation and/or social media?

Which tools do you use for client communication?

Which tools do you use for email, calendar, and general admin?

Which tools do you use for booking/scheduling?

Which tools do you use for forms, waivers and client onboarding?

Which tools do you use for program delivery/coaching?

Which tools do you use for client notes and progress tracking?

Having digital tools doesn't automatically mean having a connected business.

"51% of Australian businesses now use social media as part of their online presence, while only 10% actively collect or analyse data for decision-making (Australian Bureau of Statistics, 2026)"

Which tools do you use for client payments?

Which tools do you use for invoicing/accounting?

Where do you keep lead and client relationship records?

Which tools do you use for automation?

Which tools do you use for AI?

There isn't a “right” amount of AI you should already be using.

"43% of Australian SMEs reported some level of AI adoption, while 19% said they simply didn't know how to use AI in their business (National AI Centre, 2026)"

Which tasks do you currently do manually or repeatedly?

Which client situations would you like to notice earlier or see more clearly?

For each area of your business, what is the main type of improvement it needs?

Choose one option per row. Select “Works well/not relevant” where there is no meaningful problem.

Capturing new leads

Following up new leads

Booking consultations/reminders

Taking payments/invoicing

Onboarding

Managing sessions/check-ins

Retaining/reactivating clients

Business numbers/reporting

For trainers using AI, some of the value is happening behind the scenes.

"49% of AI-using trainers surveyed use it for admin and automated communication, and 43% use it for business analytics and insights (ABC Trainerize, 2026)"

Where do you usually learn how to improve your coaching or business?

Get your free Check-in Prompt Pack when you finish

Enter your email below. You’ll get instant access to the Prompt Pack after completing the survey, and we’ll also email you a copy so you can come back to it later.

We’ll only use your email to send the resource and, if you agree below, follow up about your survey responses. We won’t add you to marketing emails or share your details.

Would you be happy for me to contact you if I’d like to understand one of your answers in a bit more detail?