The IP Resource -

Custom Logo Design Brief

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Full Name *

Organization

Email *

Phone *

Website

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Logo Design Brief

Briefly describe your business, products, and/or services: *

What makes your business unique? *

Who is your target audience (age, gender, location, interests, etc.)? *

Logo Design Brief

How would you describe the personality of your brand? (check all that apply)

Professional

Playful

Luxurious

Friendly

Bold

Minimalist

Creative

Trustworthy

Modern

Classic

Other

Other Brand Personality Traits

What should your new logo achieve?

Build brand recognition

Look modern and updated

Convey trust and professionalism

Stand out from competitors

Other

Other Logo Achievements Desired

Logo Design Brief

Logo Type:

Wordmark (business name only)

Lettermark (initials/monogram)

Icon/Symbol

Combination (text + icon/symbol)

Emblem/Badge

Look and Feel

Minimalist

Detailed/Illustrative

Abstract

Typographic

Geometric

Organic/Hand-drawn

Logo Design Brief

Preferred Colors *

Colors to Avoid *

Preferred Font

Modern/Clean

Classic

Script/Handwritten

Bold/Strong

No Preference

Other

Other Font Styles (serif, sans serif, script, bold, clean, etc.):

Logo Design Brief

Upload images of logos you like:

(Optional) Upload images of your competitors' logos you want to stand apart from:

Logo Design Brief

Logo Usage (select all that apply)

Website

Social Media

Business Cards

Packaging

Signage

Apparel/Merchandise

Other

Other Usages

Logo Design Brief

Deliverables:

Standard deliverables include:

Primary Logo (full color)
Alternate Logo (black/white, simplified version)
Favicon/Icon (if needed)
Final Files: AI, EPS, PDF, PNG, JPG, SVG

Logo Design Brief

First Draft Needed By *

Final Draft Needed By *

I agree that if the project exceeds three initial concepts and five revisions that additional costs may be applied.

Yes

Logo Design Brief

Additional Notes (Please list another else the designer should know)

Custom Logo Design Brief

Once you have completed this brief and agree with all the terms, please sign below to engage a designer and schedule a design consultation if needed to clarify your project's details.

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Custom Logo Design Brief

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