1. What is your business about?
2. What problem do you solve for your customers?
3. Who are your main competitors (direct or indirect)? What do you like about their presence? What do you dislike about their visual identity?
4. What is it about your background or product or service that sets you apart from your competitors? Why should your prospects buy from you or engage with you?
5. Describe your ideal customer?
6. What is the primary message you want to convey to your customers?
7. Do you have any market research about your ideal client or your product/business that you can share with us?
Market research is often sensitive. Zebra are happy to sign a non-disclosure agreement before you share any such information.
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8. Do you have an existing brand/identity Guide?
9. If you do not have a brand guide, do you have specific guidelines do’s and dont's about the colours and other elements of the styling we use?
10. Please share 3 links to websites whose visual style inspires you. What do you like best about them.