We have a core purpose for why we are in business beyond making money.
1
2
3
4
5
Our ideal customer is clear - we know who they are, what they care about, and what they identify with.
1
2
3
4
5
We are able to clearly communicate who we are.
1
2
3
4
5
We are able to clearly communicate what we do.
1
2
3
4
5
We are able to clearly communicate HOW we do what we do.
1
2
3
4
5
We have a strong and clear vision of where we are going in writing that has been properly communicated and is shared by everyone.
1
2
3
4
5
We focus on selling our customers a story or feeling MORE than features and benefits.
1
2
3
4
5
Our beliefs and values (if we have them) are more than an artifact written on a wall.
1
2
3
4
5
What makes us unique and stand out from our competition is clear and communicated through all of our sales and marketing efforts.
1
2
3
4
5
We have a documented brand strategy that is shared with the entire leadership team or organization.
1
2
3
4
5
We maintain a consistent brand personality that guides all communication.
1
2
3
4
5
We have a logo, website, and business cards and we’re performing like we should.
1
2
3
4
5
We have all the ideal customers we need to hit our business goals.
1
2
3
4
5
We have established comprehensive guidelines that cover visual elements such as imagery, color scheme, typography, and social images, among others.
1
2
3
4
5
We have established communication guidelines that cover voice, tone, vocabulary, social aspects, and relatable characters for reference.
1
2
3
4
5
We have a compelling origin story of how and why the business was started that connects back to where we are today and where we are going tomorrow.
1
2
3
4
5
We have the tools to tell our brand story and consistently represent our brand across all employee and customer touchpoints.
1
2
3
4
5
We have a strong and clear positioning statement that says why we are both different and compelling.
1
2
3
4
5
Our customers say “I am a (insert your company’s name) person!” as part of their identity.
1
2
3
4
5
It is effortless for us to create content that resonates and connects with our target audience.
1
2
3
4
5
ENTER YOUR NAME
ENTER YOUR EMAIL
*
ENTER YOUR PHONE NUMBER
*
Total Score
I agree with the
Privacy policy