We have a core purpose for why we are in business beyond making money. *

Our ideal customer is clear - we know who they are, what they care about, and what they identify with. *

We have a strong and clear vision of where we are going in writing that has been properly communicated and is shared by everyone. *

We focus on selling our customers a story or feeling MORE than features and benefits. *

Our beliefs and values (if we have them) are more than an artifact written on a wall. *

What makes us unique and stand out from our competition is clear and communicated through all of our sales and marketing efforts. *

We have a documented brand strategy that is shared with the entire leadership team or organization. *

We maintain a consistent brand personality that guides all communication. *

We have a logo, website, and business cards and we’re performing like we should. *

We have established comprehensive guidelines that cover visual elements such as imagery, color scheme, typography, and social images, among others. *

We have established communication guidelines that cover voice, tone, vocabulary, social aspects, and relatable characters for reference. *

We have a compelling origin story of how and why the business was started that connects back to where we are today and where we are going tomorrow. *

We have the tools to tell our brand story and consistently represent our brand across all employee and customer touchpoints. *

We have a strong and clear positioning statement that says why we are both different and compelling. *

Our customers say “I am a (insert your company’s name) person!” as part of their identity. *

It is effortless for us to create content that resonates and connects with our target audience. *

First Name *

Last Name *

Business Name *

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Email *

Phone *

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