What city or cities do you want to target.
What types of cases do you want more of: MVA, Dog Bite, Malpractice Criminal, Family Law, etc
How many leads (monthly) does your firm currently get that are not referrals.
Closing rate for leads that are not referrals. You can put this as a percentage.
What are you currently spending your advertising on?
SEO
Google and/or Meta Ads
Other
I get a lot of spam from marketers pretending to be law firms. To protect your time and mine, please use your official law firm email. I promise I won't spam it.