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1. Website and Digital Presence. How would you describe your current website?

I do not have a website

I have a basic or outdated website

My website looks professional but generates few inquiries

My website is mobile-friendly and generates some leads

My website consistently generates and tracks qualified leads

2. Search Visibility. How easily can prospective clients find your business through Google or other search tools?

My business is difficult or impossible to find

We appear occasionally, but visibility is very limited

We appear for our business name but not important services

We appear for several relevant services or local searches

We have strong, monitored visibility across relevant searches

3. Local Visibility. How well is your Google Business Profile and local online presence managed?

We do not have a Google Business Profile

We have an incomplete or unverified profile

Our profile is complete but rarely updated

Our profile is optimized and receives some calls or visits

Our listings are consistently managed, optimized, and measured

4. Online Reputation. How consistently does your business collect and manage customer reviews?

We rarely or never receive reviews

We request reviews manually and inconsistently

We receive some reviews but have no formal process

We have a regular review-request process

Review requests, monitoring, responses, and displays are automated

5. Social Media and Content. How consistent and strategic is your business content?

We do not publish business content

We post occasionally without a clear strategy

We post regularly, but results are unclear

We use a content plan connected to business goals

Our content consistently supports authority, leads, nurture, and sales

6. Lead Capture and Conversion. What happens when someone visits your website or landing page?

There is no clear way to contact or book with us

Visitors can contact us, but the process is manual

We have forms or booking links but limited follow-up

We use dedicated pages and follow-up for important offers

Our funnels, forms, booking, nurture, and conversion tracking work together

7. CRM and Pipeline. How does your business organize leads and sales opportunities?

We do not use a CRM or organized lead system

We use notes, inboxes, or spreadsheets

We have a CRM but use it inconsistently

We actively manage leads through defined pipeline stages

Our CRM tracks the source, owner, stage, next action, and opportunity value

8. Follow-Up and Automation. How quickly and consistently does your business follow up with new inquiries?

Follow-up is inconsistent or often missed

We follow up manually when time allows

We use a few automatic confirmations or reminders

We use structured email or SMS follow-up workflows

We automate missed calls, nurture, reminders, reviews, and reactivation

9. Paid Advertising Readiness. Which statement best describes your paid advertising?

We are not ready to advertise

We have tried ads without proper tracking or results

We advertise occasionally but lack a consistent strategy

We run targeted campaigns with conversion tracking

We actively optimize advertising based on qualified leads and customer value

10. Measurement and Reporting. How clearly can you connect marketing activity to leads, customers, and revenue?

We do not track marketing performance

We track basic activity such as views or clicks

We track leads but cannot fully identify their sources

We track sources, appointments, customers, and campaign results

We use reliable attribution and performance reporting to make decisions

digital growth score