STEP 1: What stage are you in?
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In growth mode but marketing is lagging
Mid-transformation (M&A, reorg, tech overhaul)
Experiencing stagnation or missed revenue targets
Recently lost or lack senior marketing/growth leadership
Preparing for scale, GTM, or market expansion
No clear owner of growth strategy and execution
STEP 2: What is the internal capacity to lead growth right now?
We have capable doers but lack strategic direction
We need a hands-on leader, not a board-level advisor
Our team is senior, but siloed and misaligned
We’re paralyzed by decisions—too many ideas, no traction
We need to deliver growth without increasing headcount