slide banner
This is the single most important question on this whole form. Don't rush it. How did you meet God? How has He shown up for you? Where did the real healing, growth, and transformation happen in your life? Include the hard seasons, the doubts, the deconstruction, the surprises.
Paint the scene. The season you were in, what your life looked like, who was (or wasn't) around you, what was falling apart. Don't summarize — describe it like it's a movie scene you're re-living.
Physical sensations and emotions. Not "I was sad" — "I couldn't breathe. My chest was tight for weeks. I felt invisible even when I was surrounded by people." Get specific.
About yourself. About God. About other people. What were you telling yourself was true in that season? Examples: "I'm unlovable." "God is disappointed in me." "I'll always be alone." "If people really knew me, they'd leave." Be honest. The uglier the lie, the more useful this is.
List the verses or passages that have carried you through hard seasons. For each one, give us one sentence on why it matters to you personally. Example: Zephaniah 3:17 — I memorized this in my worst season. The line "He will rejoice over you with singing" broke something open in me that shame had kept locked.
Check everything that has personally impacted your healing or shaped how you coach. Don't overthink it — if you've read the books, done the work, or use the language, check it.
One sentence per modality is plenty. We want to know why it's in your toolbox — what shifted in you when this framework hit.Example: Attachment theory — helped me realize my people-pleasing wasn't a personality trait. It was an anxious attachment response to my dad leaving when I was nine.
Not a seminary definition. Not a statement of faith you memorized. YOUR words — the way you'd explain it to a friend at a coffee shop.What's the good news? What's God's posture toward people — toward you, toward the broken, toward the people who don't know Him yet? What do you believe about the Father's heart, about judgment, about restoration?This calibrates the spiritual tone of your whole site. If your theology has shifted in the last few years, tell us where it used to be and where it is now.
Pick one thing you feel ready to coach someone on today — because you've walked it, studied it, and watched transformation happen. Name the topic clearly, in one sentence.Examples: "helping moms heal their relationship with their bodies after kids," "walking men out of porn addiction," "helping women heal the mother wound," "helping believers move from performance-based faith into grace."
Your story, your study, the results you've seen — in yourself or in others you've walked with. Be specific. Don't be modest.
In you, in someone you've walked with, or in a client. Name it with specifics."My wife and I went 18 months without sex, and now we're the healthiest we've ever been" beats "marriages get better."
Just list the names — theologians, psychologists, coaches, pastors, podcasters, authors. Anyone whose voice you absorbed during your own healing and formation.This is how we calibrate the theological and emotional tone of your site.Example: C. Baxter Kruger, Pete Walker, Brian Zahnd, John Bradshaw, Bill Johnson, Brené Brown, Dan Siegel, Sammi Robbins.
This is where we stack the proof. Don't be modest — anything that makes someone think "okay, this person knows what they're doing" goes here. For each one you check, briefly describe it in the follow-up question below.
Get specific. Not "women who want healing" — paint the actual person Tell us: Gender, age range, life stageMarried or single? Kids? Career?Faith background (deconstructing, charismatic, evangelical, Catholic, brand new to Jesus, burned by the church)What they do on a Saturday morningRough income rangePodcasts, authors, or Instagram accounts they follow
This is one of the most important questions on this whole form. Get visceral. Get into their body.What are the 2am thoughts? What lies do they believe about themselves, God, their marriage, their past, their calling? What are they tired of? What do they pretend is fine that isn't?Aim for 10+ specific descriptors. Not "she's sad" — "she lies in bed next to her husband feeling completely invisible, then gets up and posts the family photo on Instagram."
What do they feel? What do they believe about themselves and God? What happens in their relationships, their body, their walk with God, their calling? What do they stop doing? What do they start doing?Example: "She stops apologizing for having needs. She actually feels her husband's love instead of flinching from it. She wakes up and prays from connection instead of obligation. She stops numbing with wine at night. She starts saying no without spiraling."
Write them the way they'd actually say them — not how they'd write them in a professional email. This is gold for headlines.Examples:"I know God loves me, but I can't feel Him anymore.""I'm the strong one in every room and I'm exhausted.""I don't want to do another Bible study. I want to actually change.""I smile in small group and cry in the car on the way home."
Forget marketing language for a second. If someone paid you today and walked into a session tomorrow, what actually happens?How long is the coaching container? (6 weeks? 3 months? 6 months?)How often do you meet?What happens in a typical session?What do they leave with — tools, frameworks, homework, prayer, somatic practices?
Be specific AND generous — you're not here to trash any of those things. You're here to clarify what's unique about working with YOU.For each one (therapy / typical coaching / church small groups), name one or two things your approach adds or does differently.
If yes — name it and describe it in a few sentences. Example: "The Rooted Woman Method — a 4-phase process: Unearth, Encounter, Rewire, Rebuild."If you don't have a name yet, just describe the arc of transformation you take clients through. We can help you name it later.
List 8–10 words or short phrases that feel like YOU — the language you already use, the words you want woven through your website.Examples: grace-rooted, wholeness, the Father's heart, nervous system, attachment, Abba, union with Christ, somatic, inner child, mothered, fathered, connection, rooted, alive.
List 5+ words or phrases that make you cringe. The AI will actively avoid these.Examples: hustle, girlboss, queen energy, unlock your potential, best self, manifest, vibes, do the work, Christian self-help, your truth.
Strong sounds like: "The church has lied to you about your worth." "Therapy alone won't reach your spirit." "You are not too much. You were never too much."Soft sounds like: "There's more available to you than you've been told. Come, and let's find it together. You are welcome here exactly as you are."
This is the single sentence that tells a stranger why you're worth trusting — before they know anything else about you. It will live near the top of your siteWrite what's honestly true for you RIGHT NOW. Don't inflate. Don't shrink.If you have coached clients, yours might sound like: "I've coached over 200 clients in the last 4 years and watched marriages restored, addictions broken, and callings launched."If you're brand new and this is your first coaching business, yours might sound like: "I've been on an active healing journey for 10 years. I've come through shame, self-hatred, and disconnection from God, and I now live from a connected heart and a real relationship with the Father. I want to help others experience the same."One to three sentences. Write yours.
For each win, give us all five pieces:Their first name (or a pseudonym — mark if it's changed)What they came to you with What actually changed — be specific. "Marriage restored after 2 years of silence" beats "marriage got better."How long it tookAny quote they gave you about working with youPaste them one after another. If you have written testimonials, video links, DMs, or voice memos — drop those in here too.
Friends, small group members, family, anyone you've walked with through a real healing moment counts. Change names to protect privacy. These are real wins — don't dismiss them.Skip this if you already answered Question 31 with paying-client wins.
Before you started this form, we asked you to send a short message to 3–5 people who know you well — asking them to write 2–4 sentences about your character and why someone could trust you. Paste their responses here.For each endorsement, include:Their first nameTheir relationship to you (friend, pastor, sister, mentor, former boss, small group leader, etc.)The 2–4 sentences they wrote about youAim for 3–5 total.If endorsements are still coming in, submit this form now and email the rest to us at @aliveandfreeconsulting.com within the week. We won't build your site without them — they're a core piece of your credibility.