Demographic Inputs (1/7)

Time to Complete: ~15 minutes

Price: $199 is charged after you have completed your inputs

Output: PDF valuation estimate delivered to your email
Applies to: early-stage startups

Welcome to our valuation analysis, consisting of multiple-choice questions ranging from your experience as a Founder, your idea and product maturity, your market opportunity, the completeness of your management team, and the financial opportunity your startup represents.

This is a self-attested valuation analysis. Be prepared to defend your answers during diligence with an investor. If you haven’t completed a task described, or you’re not sure about an answer, please choose the “very low” option.

Email (we will send your results here) *

Company Name *

Where is your startup headquartered? *

Silicon Valley / Western U.S. vicinity
NYC / Northeastern U.S. vicinity
Other U.S. location
Western Europe
Singapore and Southeast Asia vicinity
India and Central Asia
Rest of World
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What is your startup's business model? *

AI
SaaS App
Data and Analytics
E-commerce
Marketplace
Manufactured Product
Other
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Product/Service Distinctiveness and Maturity (2/7)

What value does your product deliver? *

Very low (saves < 10% of the customer's time or money)

Low value (saves 10% - < 25% of the customer's time or money)

Moderate value (saves 25% - < 50% of the customer's time or money)

High value (saves 50% - < 75% of the customer's time or money)

Very high value (saves 75% + of the customer's time or money)

How much better is your customer experience than the current norm? (based on a survey of 100+ potential customers) *

Very low (< 10% of survey respondents rated the product as Vastly Superior)

Low (10% - < 25% of survey respondents rated the product as Vastly Superior)

Moderate (25% - < 50% of survey respondents rated the product as Vastly Superior)

High (50% - < 75% of survey respondents rated the product as Vastly Superior)

Very high (75%+ of survey respondents rated the product as Vastly Superior)

How critical / urgent is the customer need for your solution? *

Very low necessity (nice to have offering that is not critical)

Low necessity (part of an overall solution to a non-critical problem)

Moderate necessity (part of an overall solution to a critical problem)

High necessity (complete solution to a critical problem with some urgency)

Very high necessity (complete solution to a critical problem with the highest urgency)

How unique is your solution in terms of the available substitutes, e.g. any type of alternate solution? *

Very low uniqueness (100+ comparable substitutes)

Low uniqueness (50 - <100 comparable substitutes)

Moderate uniqueness (25 - <50 comparable substitutes)

High uniqueness (5 - <25 comparable substitutes)

Very high uniqueness (5 or fewer comparable substitutes)

How far along is your offering in its development and market validation? *

Idea Stage (have not yet prepared a strategy brief, product brief, nor engaged meaningfully with any users for validation)

Design Stage (have a completed design for the app or product)

Prototype (with ability to demo the app or product to gain user feedback)

MVP Stage (sufficient features to attract beta customers)

Version 1.0 Stage (usable product, product roadmap, and some paid customers or subscribers)

What is the cost and effort for your customers to switch to a competitor? *

Very low customer switching costs (< 0.5x of the total monthly customer spend for my solution)

Low customer switching costs (0.5x - < 1.0x of the total monthly customer spend for my solution)

Moderate customer switching costs (1.0x - < 2.0x of the total monthly customer spend for my solution)

High customer switching costs (2.5x - < 5.0x of the total monthly customer spend for my solution)

Very high customer switching costs (5.0x + of the total monthly customer spend for my solution)

Are there significant regulatory barriers such as regulations and licenses that make it challenging for new entrants to compete with you? *

Very low barriers (no regulation AND no license required)

Low barriers (some regulation BUT no license required)

Moderate barriers (moderately regulated business model AND 1 - < 3 months and $10k - < $25k to obtain a license)

High barriers (moderately regulated business model AND 3 - < 6 months and $25k - < $100k to obtain a license)

Very high barriers (heavily regulated business model AND 6 + months and $100k + to obtain a license)

How much of your offering is your proprietary "secret sauce" that is difficult for competitors to duplicate in terms of cost or development timeframe? *

Very low level of intellectual property (< 5% of the offering input or process is proprietary)

Low level of intellectual property (5% - < 10% of the offering input or process is proprietary)

Moderate level of intellectual property (10% - < 25% of the offering input or process is proprietary)

High level of intellectual property (25% - < 50% of the offering input or process is proprietary)

Very high level of intellectual property (50% + of the offering input or process is proprietary)

Does your offering have patent, copyright, trademark, and/or trade secrets that can provide legal protection and prevent competitors from copying or replicating your offering? *

Very low level (not likely to create any protection for my IP)

Low level (I think it's possible to create protection for my IP)

Moderate level (I've received a legal opinion that I can create protection for my IP)

High level (I've already filed for protection for my IP)

Very high level (I've already received approval and registered protection for my IP)

Market Opportunity (3/7)

How large is your total addressable market? *

Very small market opportunity (<$100m)

Small market opportunity ($100m - <$500m)

Medium market opportunity ($500m - <$1b)

Large market opportunity ($1b - <$5b)

Very large market opportunity ($5b+)

How fast is your total addressable market growing? (CAGR = compound annual growth rate) *

Very low growth (<5% CAGR)

Low growth (5% - <10% CAGR)

Medium growth (10% - <25% CAGR)

High growth (25% - <50% CAGR)

Very high growth (50%+ CAGR)

What is the ability to sell/acquire the majority of customers through sales channels and strategic alliances? *

Very low ability to leverage sales channels (<10% of sales via sales channels)

Low ability to leverage sales channels (10 - <25% of sales via sales channels)

Moderate ability to leverage sales channels (25 - <50% of sales via sales channels)

High ability to leverage sales channels (50 - <75% of sales via sales channels)

Very high ability to leverage sales channels (75%+ of sales via sales channels)

Is there an ability to leverage virality with a network effect (defined as follows: the more users, the more value for each user) due to benchmarking and user-generated content value *

Very low ability to create virality (no ability to earn additional revenue due to benchmarking AND no user generated content)

Low ability to create virality (I think I can earn additional revenue due to benchmarking AND I think I can get content from users)

Moderate ability to create virality (I think I can earn additional revenue due to benchmarking AND 10% - <25% of content is user generated)

High ability to create virality (earn additional revenue due to benchmarking AND 25% - <50% of content is user generated)

Very high ability to create virality (earn additional revenue due to benchmarking AND 50%+ of content is user generated)

Founder-Idea Fit and Founder-Context Fit (4/7)

Please answer the following questions regarding your previous experience

Does your idea solve a problem that you have a deep passion for solving and that you've spent countless hours drawing out, reframing, reshaping, tweaking, testing, and pivoting over a long period of time? *

Very Low (no previous experience)

Low (<1 year experience)

Moderate (1 year - <5 years experience)

High (5 years - <10 years experience)

Very High (>10 years experience)

Does your idea serve a customer set that you deeply understand and have been serving for years with existing, high-quality relationships? *

Very Low (no previous experience)

Low (<1 year experience)

Moderate (1 year - <5 years experience)

High (5 years - <10 years experience)

Very High (>10 years experience)

Are you an expert with years of experience with the business model you are pursuing, e.g. SaaS app business with recurring revenue? *

Very Low (no previous experience)

Low (<1 year experience)

Moderate (1 year - <5 years experience)

High (5 years - <10 years experience)

Very High (>10 years experience)

Does your idea serve customers in a market and industry that you have participated in for years and have deep industry contacts in order to forge alliances and channel partnerships? *

Very Low (no previous experience)

Low (<1 year experience)

Moderate (1 year - <5 years experience)

High (5 years - <10 years experience)

Very High (>10 years experience)

How much experience do you have as a chief executive, general manager, military commander, or similar role where you have had the sole responsibility for successfully leading an organization? *

Very Low (no previous experience)

Low (<1 year experience)

Moderate (1 year - <5 years experience)

High (5 years - <10 years experience)

Very High (>10 years experience)

How much experience do you have working in a venture capital-backed startup environment? *

Very low (no previous experience)

Low (non-founder, non-C-level at previous startup)

Moderate (Founder or C-level at previous startup that raised <$1m of capital)

High (Founder or C-level at previous startup that raised $1m+ of capital)

Very High (Founder or C-level at previous startup that raised $1m+ of capital and had an exit of 2x or more for investors)

Founder-Culture Fit (5/7)

Please answer the following statements regarding your default mindset or personality

CONFIDENCE: You know yourself well and are extremely confident around others, even when you are challenged *

Totally Disagree

Disagree

Neutral/Not Sure

Agree

Totally Agree

DELEGATION: You know you cannot do everything, you recognize the expertise of others, you love teaching others, and you trust others even if they sometimes fail you *

Totally Disagree

Disagree

Neutral/Not Sure

Agree

Totally Agree

DETERMINATION: You persevere through difficult, even seemingly insurmountable obstacles, you've been tested by many difficult circumstances and you know you can always survive *

Totally Disagree

Disagree

Neutral/Not Sure

Agree

Totally Agree

DISRUPTION: You are very creative, you love to take an existing idea or product and make it better, you want to constantly improve everything you do *

Totally Disagree

Disagree

Neutral/Not Sure

Agree

Totally Agree

COMMITMENT: You are prepared to do whatever it takes to finish anything you start and you are bothered when a task is not completed *

Totally Disagree

Disagree

Neutral/Not Sure

Agree

Totally Agree

KNOWLEDGE: You constantly search for information, you love learning, you engage in active discussions about many topics, and you are a voracious reader *

Totally Disagree

Disagree

Neutral/Not Sure

Agree

Totally Agree

PROFIT-ORIENTED: You often compare the value of products and services, you make decisions based on the value-add of any activity you engage in, and you hate wasting money *

Totally Disagree

Disagree

Neutral/Not Sure

Agree

Totally Agree

RELATIONSHIPS: You are an extrovert and are very social, you love meeting and making new friends *

Totally Disagree

Disagree

Neutral/Not Sure

Agree

Totally Agree

COMMUNICATION: You are very comfortable with public speaking, you are a highly-engaging story-teller, and you can engage in almost any topic with anyone *

Totally Disagree

Disagree

Neutral/Not Sure

Agree

Totally Agree

RISK: You instinctively know how to manage high-risk situations, you've taken many risks in the past, you're ok with the fact that you've failed many times, you can laugh about your failures and articulate what you learned *

Totally Disagree

Disagree

Neutral/Not Sure

Agree

Totally Agree

BETTING ON THE UPSIDE: You would much rather work for a bonus rather than a fixed salary *

Totally Disagree

Disagree

Neutral/Not Sure

Agree

Totally Agree

SELLING: You love selling and influencing others - you can convincingly win almost any argument *

Totally Disagree

Disagree

Neutral/Not Sure

Agree

Totally Agree

Management Team Experience (6/7)

For each of the following roles, please answer whether or not someone on your team (founder, co-founder, employee, advisor, consultant or outsourced services provider) held a formal leadership position in their professional career and excelled in the role?

BUSINESS STRATEGY: Market and competitive analysis, SWOT analysis, market positioning analysis, crafting unique value propositions, creating new business models, and go-to-market strategy development *