Branding Brief

Full Name *

Practice Name *

Email *

Phone *

1| Company

What is the name of your practice? *

What differentiates your practice from others? *

What services does your practice focus on? *

Why should I choose your practice over your competitors? *

How long has the practice been serving the community? *

Who is your main competitor(s)? *

2| Brand

If you had to describe your practice, in one sentence, what would it be, and why? *

Do you have a current logo? *

Yes

(If the answer above is yes) What elements of your previous logo would you like to keep? *

Why does your practice use those colors, fonts, shapes, etc.? *

What is the reason for the modification or redesign of your logo? *

How old is your current logo? *

What is the mission of your practice? *

Does your practice have a motto or slogan that must be included with the logo? *

What do you hope your practice is known for? *

What would you like your patients to feel when they look at your logo? *

3| Design Preferences

What palettes/color range do you prefer? Why? *

Is there any element that you would like to appear in the logo? *

In your opinion, what defines a well-designed logo? *

What is your preference, in reference to icons, typography, colors, etc.? *

What words or icons should be included in the logo? *

What restrictions, if any, would you like us to keep in mind? *

What logos do you like and why? (Links or files from the competition or in general) *

What logos do you not like and why? (Links or files from the competition or in general) *

In your opinion, what is the main purpose of a logo? *

4| Target Audience

Who is your ideal patient(s)? *

How do most customers find out about your practice? *

Are you looking to expand, modify or completely change your target audience? or will it remain the same? *