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Postal code

Owner Info

First Name

Last Name

Title

Phone *

Email *

Current Social Media Presence

Which social media platforms are you currently using for your business? (Select all that apply) *

Facebook

Instagram

Twitter

TikTok

YouTube

Other

How often do you currently post on your most active social media platform? *

Multiple times a day
Daily
2-3 times a week
Weekly
Less than once a week
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Social Media Goals

What are your primary goals for social media marketing? *

Increase brand awareness

Generate leads

Drive website traffic

Boost sales/conversions

Improve customer engagement

Which specific metrics are most important to you? (Select top 3) *

Follower growth
Engagement rate (likes, comments, shares)
Click-through rate
Conversions/sales from social media
Reach/impressions
Brand mentions/tags
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Target Audience

How well do you understand your target audience on social media? *

Very well - we have detailed buyer personas

Somewhat - we have a general idea

Not very well - we need help defining our audience

Not at all - we're starting from scratch

What age group best represents your target audience? *

18-24

25-34

35-44

45-54

55+

Multiple age groups

Content Creation

How do you currently create content for social media? *

In-house team
Freelancers/contractors
Marketing agency
Mix of in-house and external resources
We don't create content regularly
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What types of content are you interested in creating? (Select all that apply) *

Images/graphics

Videos

Live streams

Stories/Reels

User-generated content

Blog posts/articles

Infographics

Other

Advertising

Have you run paid social media advertising campaigns before? *

Yes, regularly

Yes, but infrequently

No, but we're interested

No, and we're not interested

If yes to question 11, what was your average monthly ad spend?

Less than $500

$500 - $1,000

$1,001 - $5,000

$5,001 - $10,000

More than $10,000

Challenges and Competition

What are your biggest challenges with social media marketing? (Select all that apply) *

Creating engaging content consistently

Growing our follower base

Measuring ROI

Understanding platform algorithms

Managing multiple platforms

Responding to comments/messages promptly

Other

Who are your top 3 competitors on social media?

Resources and Budget

How many team members are currently involved in social media marketing? *

2-3

4-5

More than 5

e) We don't have dedicated team members for social media

What is your estimated monthly budget for social media marketing services? *

Less than $1,000

$1,000 - $2,500

$2,501 - $5,000

$5,001 - $10,000

More than $10,000

Additional Information

Are there any specific social media trends or features you're interested in exploring?

How do you prefer to measure the success of your social media efforts?

Regular performance reports

Real-time analytics dashboard

Monthly strategy meetings

Increase in sales/leads attributed to social media

Other

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